CARMA DELIVERS WHAT MATTERS.

WE PROVIDE MEDIA MONITORING, MEASUREMENT AND EVALUATION SOLUTIONS THAT FOLLOW COMMUNICATIONS BEST PRACTICE AND CAN BE BROKEN OUT INTO THREE KEY STAGES:

WE CAN SOURCE, MONITOR, SUMMARIZE, ANALYZE, CODE AND EVALUATE YOUR CONTENT FROM ANYWHERE IN THE GLOBE TO HELP YOU SURFACE THE INSIGHTS YOU NEED.

Planning

Planning is a critical component of any relevant and meaningful monitoring, measurement and evaluation program and communications strategy.

  • We help you identify SMART objectives and work with you to identify and understand your key audiences and their behaviors.
  • Our consultants help you understand where you are now, what you are trying to achieve and where you want to go.
  • We also help you define what success looks like, work out relevant KPIs and set appropriate targets to measure your activities against.

Monitoring

Undertaking effective media monitoring is critical. The aim is not to ‘boil the ocean’, instead we will work with you to manage costs and avoid irrelevance. The quality of monitoring will directly impact the relevance of your analysis, evaluation and ability to draw meaningful insights.

  • Our team will work with you to ensure that you are monitoring the right media lists, content sets, keywords, terms and topics that are relevant to you, your audiences and your stakeholders.
  • CARMA’s software, Insight, captures content globally in over 100 languages across print, online, broadcast and social media. Content is presented and available at your fingertips in real-time to ensure that you are always informed of the news that matters.

Evaluation

Measurement and evaluation allows you to understand how you have performed against your objectives and demonstrate the impact of your activities on your organization's bottom line. Done right, the insights derived will help inform future planning and business decisions throughout all levels of your organization.

  • CARMA’s consultants help you tell your own unique evaluation story by building on the hard work done in monitoring and adding to it by measuring what matters, rather than just counting what’s easy to count.
  • We will work with you to understand the proof points and datasets your business wants to drive and show how PR and comms have positively impacted them.