How Chipotle Turned Protein Into a PR Strategy
The protein craze is not exactly new; it has been building for some time. According to CARMA’s social media data, this time last year saw protein featured in 126,600 health-related social media posts in a single month, and that volume has remained consistent ever since. Protein’s popularity is tightly linked to gym culture, with most online conversation centered on ways to increase intake and support muscle growth.
Dubai is proven in war – now it must prepare for peace
CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
How did the global media change the narrative of the war?
In traditional warfare, battles and military developments dominate the headlines. But in modern warfare, the military front alone no longer determines the course of conflict; the media narrative has become an essential part of the battle. The way a war is covered can sometimes be more influential than the war itself, because it shapes how the world understands what is happening and who it perceives as victorious or defeated.
How Saudi Arabia leveraged events and influencers to boost reputation
Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy.
The Papacy and the Power of Reputation
In a world driven by narratives, the election of Pope Leo XIV, formerly Robert Francis Prevost, the first American pontiff in history, underscores how even the most ancient of institutions must now navigate the complex terrain of modern reputation management.
CARMA Expands to Spain to Support Organisations in Managing Reputation and Media Presence
This strategic expansion provides organisations across Spain with access to CARMA’s advanced media intelligence solutions, supporting smarter decision-making and stronger reputation management.
CARMA Secures 7 Awards at the 2025 DataComms Awards
We’re proud to share that CARMA has taken home seven awards at the 2025 DataComms Awards, recognising the impact of our work across reputation research, storytelling and innovation. The honours reflect the trust our clients place in us to deliver insight that informs action, whether that’s navigating complex media landscapes, aligning messaging with strategic goals or understanding public sentiment at scale.
BYD cars grow in popularity as Singapore consumers shed perception of ‘made-in-China’ as second-best
Chinese electric vehicle (EV) maker BYD has overtaken Toyota as the top-selling car in Singapore — and it’s due to a combination of attractive pricing and increasingly positive brand sentiments towards Chinese technology, said drivers and analysts alike. Read more!
Brace Position: How Airlines Are Managing Crises Now
As PRovoke Media publishes its first quarterly crisis review of 2025, including the fatal American Airlines/Black Hawk helicopter collision in January, we’ve taken a closer look at other airlines that have faced serious crises over the past 18 months and how their responses to these issues have affected their overall reputation after the events.
Gulf Business Tech Panel: Dubai’s key players pave next frontier in innovation
The event brought together leading minds from telecoms, AI, cloud, and blockchain — fields rapidly becoming the foundation of the region’s economic future.
CARMA ventures into Japan with new Tokyo office
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA.
UAE, Saudi buyers trust Chinese cars twice as much as US buyers
The strong Middle Eastern reception comes as Chinese automakers seek to expand their global footprint, with key players entering the UAE and Saudi markets in recent years.
Middle East Power Book 2024 Recognises Mazen Nahawi
Middle East Power Book is the definitive guide to the brightest and most influential PR professionals in the Middle East.
CARMA、日本法人設立および東京オフィス開設
東京 – メディアインテリジェンスとリサーチソリューションの世界的リーダーであるCARMA（カーマ）は、日本での事業展開を開始しました。今回の進出により、CARMAのグローバル拠点は23か所目となります。
Study: Tesla Reputation Holds Steady In Asia Despite US Protests
In recent weeks, Tesla and its CEO, Elon Musk, have been under intense scrutiny and criticism in the United States. Musk, who has made many provocative comments, including those related to political and social issues, is also a close ally of president Donald Trump.