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The Measurement Standard

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  • All
  • Commentary
  • Company News
  • Consultancy and Market Research
  • Events
  • Interviews
  • Media Monitoring
  • People
  • PR Industry News
  • PR Measurement
ICCO-World-PR-Report

Launch of the 2021 ICCO World PR Report

Today the International Communications Consultancy Organisation (ICCO) releases the 2021/2022 ICCO World PR Report. Last year’s 2020/2021 ICCO World PR Report was, in places, a tough read – …

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Digital-pivot

The Digital Pivot: How to Master Doing Business Online

The concept of the “Digital Pivot” is essential to modern business survival. It refers to making the jump into online marketing. As Eric Schwartzman puts …

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Measurement-frameworks

How to Build a Measurement Framework for PR

Hot off the back of our exceptional kickoff to CARMA’s Measurement Month, last week’s ‘Embedding a Culture of Measurement’, we delve deeper and ask ‘How …

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AMECMM-Culture

Embedding a Culture of PR Measurement

“What cannot be measured cannot be improved.” – a phrase that had us all nodding in agreement from the very start of yesterday’s ‘Embedding a …

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competitor-intel-post

Competitor benchmarking – what is it and why do it?

Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until …

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Carma & Emirates Literature Foundation

CARMA and Emirates Literature Foundation Announce Partnership

CARMA is delighted to be the Official Media Intelligence Partner of the Emirates Literature Foundation, home of the Emirates Airline Festival of Literature, one of …

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