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The Measurement Standard

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

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  • All
  • Commentary
  • Company News
  • Consultancy and Market Research
  • Events
  • Interviews
  • Media Monitoring
  • People
  • PR Industry News
  • PR Measurement
Tech world

Measuring and Managing Reputation: A Perspective from Tech

After a short break, CARMA’s Measurement Month continues and we return with a superb session focused on how tech companies are portrayed in the media …

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People on laptop

CARMA’s PRTech takeaways from ICCO’s Global Summit

ICCO’s Global Summit this year, against the beautiful backdrop of London’s Tower Bridge, challenged us to think about embracing the future. Communicators connected from over thirty countries, discussing new, emerging and unresolved issues that …

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ICCO-World-PR-Report

Launch of the 2021 ICCO World PR Report

Today the International Communications Consultancy Organisation (ICCO) releases the 2021/2022 ICCO World PR Report. Last year’s 2020/2021 ICCO World PR Report was, in places, a tough read – …

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Digital-pivot

The Digital Pivot: How to Master Doing Business Online

The concept of the “Digital Pivot” is essential to modern business survival. It refers to making the jump into online marketing. As Eric Schwartzman puts …

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Measurement-frameworks

How to Build a Measurement Framework for PR

Hot off the back of our exceptional kickoff to CARMA’s Measurement Month, last week’s ‘Embedding a Culture of Measurement’, we delve deeper and ask ‘How …

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AMECMM-Culture

Embedding a Culture of PR Measurement

“What cannot be measured cannot be improved.” – a phrase that had us all nodding in agreement from the very start of yesterday’s ‘Embedding a …

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