We don’t believe in ‘one size fits all’. No two organisations are the same, no two PR programs are the same, no two audiences are the same, so why should we take the same approach to your PR measurement? At CARMA, our experienced team will customise your service for you, your audience, and your organisation. We don’t just present data – we analyse it, interpret it, highlight opportunities, and empower each of our clients to make better decisions.
From volumes, trends, and tracking through to reports including the right metrics across any medium, with analysis scalable to your budget and needs, CARMA’s media evaluation gets you the data you need.
Across print, broadcast, online and social, we provide the media coverage insights that matter, working with you to understand your objectives and deliver a tailored brief that provides the insights to help you achieve them.
Our media analysis services are supported by customisable dashboards with real-time datain. Never fall behind with the right data, analysis you can trust, and insights you can apply, all at your fingertips.
We understand that communications activity impacts every aspect of an organisation – from share price to revenue, employee satisfaction to audience perception, and everything in-between. CARMA works with a range of data sources to move beyond counting activity-based numbers and help take your media content and coverage analysis to the next measurement maturity level.
Giving you the data you need, quickly.
Providing context to the areas that matter.
Link PR to organisational outcomes.
Metrics are great for demonstrating value. But they don’t give the full picture. We become what we measure, so start measuring what matters. With custom Media Coverage Analysis Reports, CARMA will help you demonstrate the value of PR.
A brand’s reputation directly impacts its performance. It is the job of PR to understand corporate reputation and what drives it for your organisation. Our media insights can help you achieve the right balance and inform future business strategy to maintain and improve your corporate reputation.
While Global reach and scale is critical, regional context is gamechanging. With differing priorities across markets, geographical breakdown gives insight into coverage trends and team successes on a local level. Regional teams can see how the results that they trust fit into the bigger strategic picture.
Benchmarking results against competitors is an effective way of framing your success – especially when you’re reporting to the wider organisation. Whether you’re looking to compare against a direct competitor or simply a brand you aspire to be more like, we track their coverage to help you understand how you compare.
Speak with one of our experienced consultants about your media monitoring and communications today.