The Role of Influencer Impact Metrics in Modern PR Campaigns

Influencer programmes now play a routine role in PR campaigns. From products to events and even promoting ideas, the process of tapping into the audience ...

Cross-Channel PR Measurement: Integrating Online and Offline Data

What Matters in PR? With Lavanya Wadgaonkar, Nissan

The Shift from Vanity Metrics to Business Impact in PR Measurement

Measuring the effectiveness of crisis communications in real-time

The Future of Predictive Analytics in PR Measurement

Measurement Month: Reputational Pillars

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MEDIA MONITORING & ANALYSIS

Questions to ask a Media Monitoring Service – Part 3

Questions to ask a Media Monitoring Service – Part 2

Questions to ask a Media Monitoring Service – Part 1

The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

How to use monitoring to protect brand reputation during (and after) a boycott?

INTERVIEW SERIES – WHAT MATTERS IN PR?

What Matters in PR? With Lavanya Wadgaonkar, Nissan

What matters in PR? With Nik Pearson, Honda

What matters in PR? With Alex Malouf, Ceer

What matters in PR? With Nishanthi Palani, Sime Darby Plantation

What matters in PR? With Thomas Howard, BCW China

PR MEASUREMENT & EVALUATION

Cross-Channel PR Measurement: Integrating Online and Offline Data

The Shift from Vanity Metrics to Business Impact in PR Measurement

Measuring the effectiveness of crisis communications in real-time

The Future of Predictive Analytics in PR Measurement

Measurement Month: Reputational Pillars

PR TIPS

The Role of Influencer Impact Metrics in Modern PR Campaigns

The Rise of Micro-Messaging: Tailoring PR Campaigns for Short Attention Spans

Designing Inclusive PR Campaigns: Using Data to Ensure Representation and Diversity

The Importance of Ethical Data Collection and Usage in Media Intelligence

Building Strategic Partnerships: Collaborating for PR Success

COMMENTARY

Advertising firms dominate in the PR category at Cannes. Here’s why.

Do you have what it takes to represent high-profile organisations?

In an AI dominated world, more effort is required, not less

Don’t let perfect be the enemy of good – Attribution and Econometrics in PR and Communications

Hybrid Events – an enhancement, not a replacement

SOCIAL MEDIA TIPS

Social Media Crisis Management

Social Media Listening: 3 things you thought you knew

How to Use Data and Insights to Inform Your Social Media Strategy

Top 5 Social Media Technology Trends in 2020

11 Ways PR Agencies can leverage AI for their clients in 2023

Do you have what it takes to represent high-profile organisations?

Rewriting the Rules of PR Measurement

Crisis Communications Tips For Public Relations

How does a constantly shifting media landscape impact earned media objectives?

What matters in PR? With Alex Malouf, Ceer

WHAT WE ARE READING

AI Feedback Revolution: Enhancing Customer Feedback Analysis with Artificial Intelligence

Survey Sparrow Blog

How a data culture can bring investment into the PR industry

Influence Online UK

In these Risky Times, Do You Know How Vulnerable your Brand is?

Paine Publishing

PR and Comms: should they have social impact and social value?

International Public Relations Association (IPRA)

19th October, 2023	Campaign’s Media Week Awards
2nd November, 2023	Communicate Magazine's Data Comms Awards
6th November, 2023	PRovoke Global Summit
15th November, 2023	AMEC Awards
30th November, 2023	CorpComms Awards
19th January, 2024	UK Digital Excellence Awards
17th - 18th April, 2024	The Martech Summit SG

Guide to Media Measurement

This eBook is a guide to understand not just why monitoring and measurement are important, but how to go about making sure it’s working for the organization. It covers topics like being involved in choosing a partner, monitoring and measuring globally, to rapid sentiment testing and analysis in a crisis to kick-start your measurement journey.

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