Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Setting up a media monitoring account and tracking content is fairly straightforward, especially when you have the help of a team on your monitoring software …
Most organizations know that tracking media mentions is a must for developing effective communications and marketing programs. In fact, figuring out what is being said, …
Today the International Communications Consultancy Organisation (ICCO) releases the 2022-2023 ICCO World PR Report. This year’s report serves as a strong reminder that our industry is experiencing rapid …
If you have been working in PR and communications anytime within the last decade or so, you’ve likely run across PR measurement discussions, either in …
One of the most powerful developments of the Internet era has been the capability for just about anyone to become a publisher or broadcaster. While …
Whether you are a seasoned communications professional or you were just handed an assignment to start monitoring media coverage for the first time, it’s important …
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