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  • All
  • Commentary
  • Company News
  • Consultancy and Market Research
  • Events
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  • PR Industry News
  • PR Measurement
  • What Matters in PR

What matters in PR? With Alex Malouf, Ceer

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Alex Malouf, Executive Director, Corporate Communications and Public Relations, …

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Setting SMART objectives for measurement programs - CARMA

Setting SMART objectives for Measurement Programs

SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to …

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What matters in PR? With Nishanthi Palani, Sime Darby Plantation

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nishanthi Palani, Head of Strategic & Digital Communications at …

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Using measurement to build better media outreach lists - TMS

Using measurement to build better media outreach lists

Communicators depend on their media lists, but given the constant changes in newsrooms, most lists are outdated almost as soon as they are generated. On …

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Don’t let perfect be the enemy of good – Attribution and Econometrics in PR and Communications

One of the most frequent, and complex, questions we get is ‘how do I prove that my comms activities, and not marketing or advertising, lead to XYZ …

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BCW China Interview

What matters in PR? With Thomas Howard, BCW China

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Thomas Howard, Senior Director, Corporate & Public Affairs, BCW …

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