TMS Articles Archive

Tracking and Improving Brand Reputation with Data-Driven Insights

One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with …

Media Monitoring for Competitive Intelligence

How agencies can integrate media intelligence with annual planning

What matters in PR? With Nik Pearson, Honda

The impact of Thought Leadership on PR

How PR agencies can turn measurement and evaluation into a profit center

Podcasts for PR practitioners that are not about PR

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Media Monitoring for Competitive Intelligence

Comparing Traditional versus Social Media Monitoring

Media Monitoring in an era of AI deepfakes and fake news

How does a constantly shifting media landscape impact earned media objectives?

Developing An Adaptable Measurement Plan

What matters in PR? With Nik Pearson, Honda

What matters in PR? With Alex Malouf, Ceer

What matters in PR? With Nishanthi Palani, Sime Darby Plantation

What matters in PR? With Thomas Howard, BCW China

What matters in PR? With Preeti Gupta, BMW Group Asia

How automotive companies can turbo-charge their media monitoring

Rewriting the Rules of PR Measurement

Using measurement to build better media outreach lists

Measuring for reputation management

Planning ahead to measure trade show PR effectiveness

Tracking and Improving Brand Reputation with Data-Driven Insights

How agencies can integrate media intelligence with annual planning

The impact of Thought Leadership on PR

How PR agencies can turn measurement and evaluation into a profit center

Podcasts for PR practitioners that are not about PR

Advertising firms dominate in the PR category at Cannes. Here’s why.

Do you have what it takes to represent high-profile organisations?

In an AI dominated world, more effort is required, not less

Don’t let perfect be the enemy of good – Attribution and Econometrics in PR and Communications

Launch of the 2021 ICCO World PR Report

Social Media Listening: 3 things you thought you knew

How to Use Data and Insights to Inform Your Social Media Strategy

Top 5 social media technology trends in 2020

11 Ways PR Agencies can leverage AI for their clients in 2023

Do you have what it takes to represent high-profile organisations?

Rewriting the Rules of PR Measurement

Crisis Communications Tips For Public Relations

How does a constantly shifting media landscape impact earned media objectives?

What matters in PR? With Alex Malouf, Ceer

AI Feedback Revolution: Enhancing Customer Feedback Analysis with Artificial Intelligence

Survey Sparrow Blog

How a data culture can bring investment into the PR industry

Influence Online UK

In these Risky Times, Do You Know How Vulnerable your Brand is?

Paine Publishing

PR and Comms: should they have social impact and social value?

International Public Relations Association (IPRA)

12th Sept	PRCA Virtual Classroom: Earning the Profit you Want
12th Sept	PRCA Webinar: Crisis Management – Practical tips for reputation, recovery and rebuilding
13th Sept	PRCA Virtual Classroom: Good B2B Media Writing
13th Sept	PRCA Virtual Classroom: Better Pitching
14th Sept	PRCA Virtual Classroom: Developing a Communication Strategy
14th Sept	PRCA Webinar: Using Instagram for Comms
14th Sept	PRCA Virtual Classroom: Managing Performance to Improve Productivity

Getting the most from Media Measurement

This eBook is a guide to understand not just why monitoring and measurement are important, but how to go about making sure it’s working for the organization. It covers topics like being involved in choosing a partner, monitoring and measuring globally, to rapid sentiment testing and analysis in a crisis to kick-start your measurement journey.

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