CARMA brings clarity, understanding and insight to the complex media landscape.

Effectively capturing and interpreting media coverage is not easy.
That’s why finding the right partner is critical.

For over three decades, we have helped organizations leverage media intelligence to navigate and understand today’s disrupted media landscape, act strategically, operate effectively and demonstrate success.

With CARMA, you avoid meaningless data and arrive at insights that matter.

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Years of experience

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Staff around the world

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Global offices

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Continents

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Service

We help clients capture, monitor, analyze and interpret relevant content and data, empowering them to make better business decisions and prove ROI.

Find out more about what we do

HOW? Through our unique and powerful combination of people and tech, expertise and client service.

PEOPLE & TECH

Our customized solutions combine the industry’s top experts with the latest cutting-edge tech.

  • We use AI technology to do what it does best: capture and sift through vast amounts of data to report in real-time the coverage that matters.
  • Our experienced researchers, analysts and consultants then step in to interpret the story behind the data and extract meaningful and relevant insights that inform impactful business decisions.

EXPERTISE

CARMA is led by some of the best-known and most experienced practitioners in the industry.

  • Our award-winning tools and methodology were developed and tested by academics and professors of communications research.
  • Our leadership team are all acknowledged leaders in their field with high profile roles and accolades from industry organizations, including MEPRA, AMEC, PRCA and the UK’s Government Communications Service. They’ve been awarded multiple lifetime achievement awards for the contributions to the PR industry.

CLIENT SERVICE

As the last remaining, privately-owned global media intelligence business of scale, client service excellence is at the heart of everything we do at CARMA.

  • We have a long roster of loyal clients around the world, many of whom have been with us for over a decade.
  • We are more than just a tech vendor – we are people and media intelligence experts first. We put our clients first, not our sales pipeline, meaning we won’t try to upsell you tools and add-ons for our benefit rather than yours.
  • We value client relationships and present effective, customized solutions that address critical business needs at any given time.

Leadership Team

Our leadership team are all acknowledged leaders in the field with high profile roles and accolades from industry organizations, including MEPRA, AMEC, PRCA and the UK’s Government Communications Service.