Done right, PR measurement, monitoring and analysis helps inform business priorities, budget spend, comms plans, and go-to-market strategies. It allows you to understand performance against objectives and demonstrate the impact of activities on your bottom line. It enables you to evaluate and quantify success. And it helps guide your marketing and overall business strategy. CARMA’s media measurement goes beyond simply counting activity-driven metrics to measuring what matters and elevating the strategic contribution made by PR and comms.
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