PR Measurement

Wherever you are on your measurement journey, CARMA’s experts work with you to tailor your analysis and deliver the insights that matter. We provide our deep industry and sector knowledge to support your brand and organisation every step of the way, super charge your PR tech stack and truly demonstrate the impact of PR.

Done right, PR measurement, monitoring and analysis helps inform business priorities, budget spend, comms plans, and go-to-market strategies. It allows you to understand performance against objectives and demonstrate the impact of activities on your bottom line. It enables you to evaluate and quantify success. And it helps guide your marketing and overall business strategy. CARMA’s media measurement goes beyond simply counting activity-driven metrics to measuring what matters and elevating the strategic contribution made by PR and comms.

Data-driven insights that matter to your organisation

Our experts analyse and interpret news, conversations and stories to identify actionable insights for organisational advantage. Using advanced PR measurement software and media intelligence we work with you to fulfil your reporting needs; from predefined, quantitative analysis to fully tailored international reports with integrated outtakes, and outcomes.

Measuring what matters

Our beautiful, one-click customisable dashboards put your media intelligence insights to work. Instantly and effortlessly craft the charts you need to create impactful reports and presentations, helping you to track campaigns and show the effectiveness of your work. Or interrogate the analysis yourself and feed insights into your planning and strategy, for a more integrated approach to PR and comms.

Understand your audience, manage your reputation, and drive engagement

Cut through social chatter to identify the engagement that matters to manage your reputation effectively. PRTech dashboards combine social monitoring, measurement, and analysis giving instant intelligence so you can track mentions and better understand social trends, consumer sentiment, influencer impact and much more.

Useful Measurement and PR analysis resources

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Learn more about CARMA’s PR measurement and media analysis solutions

Speak with one of our experienced consultants about how we can help with your communications evaluation needs