Measurement and evaluation has become increasingly important. So how do PR agencies go about getting the most out of a media monitoring program? Let’s take a look at how to maximise your efforts and get better results with four top tips for media monitoring success.
How to start media monitoring in just 15 minutes per day
Your organization has tasked you with setting up a media monitoring service on top of your already busy role. Our day-by-day guide to kick-starting your media monitoring program will help remove the hassle and put you in the drivers seat.
Join CARMA’s Richard Bagnall and Hard Numbers’ Darryl Sparey as they discuss all things PR measurement, including our new joint research showing a direct link between PR and start-up funding, on the PRovoke podcast.