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Getting a Seat at the Table
We’re finishing up #AMECMM with a delightful trio that form our festive fireside chat. We were joined by HSBC Planning and Insight Lead, Erica Harris, and DS Smith plc’s Director of Corporate Affairs and Sustainability, Greg Dawson. Our host, CARMA’s Global CMO, Kristin Devey.
CARMA drives home its media intelligence effectiveness at AMEC Awards winning six trophies
CARMA had a momentous night at the AMEC Communications Effectiveness Awards, winning with all six entries. Clients include Honda, PMI, and VW.
CARMA drives home its media intelligence effectiveness at AMEC Awards winning six trophies
CARMA had a momentous night at the AMEC Communications Effectiveness Awards, winning with all six entries. Clients include Honda, PMI, and VW.
Measuring and Managing Reputation: A Perspective from Tech
Measuring reputation involves multiple facets and is often not straight-forward, with the influence of media further adding intricacies to it. We delve into reputation and comms through the lens of Big Tech and unpack the learnings from CARMA’s latest report, “Big Tech: Media Perspective and Trends”.
Asian tech brands covered twice more often than American tech in Southeast Asian media, capturing 67% share-of-voice, study finds
An Allison+Partners and CARMA Asia study finds regional technology brands have significantly higher share-of-voice compared to American brands in SEA media, driven by news coverage around regulatory and legal issues.