We turn media monitoring & research into strategic insight to enable smarter decisions. Whether you’re looking for an AI-powered software platform that is easy to use or expert-led research solutions, CARMA has you covered.
Monitor what matters
CARMA monitors the global media 24/7, 365 days a year to get the right content to the right people at the right time. On a foundation of technology you can trust, our media intelligence experts and AI-driven tools track the print, social, broadcast and online content that matters. CARMA helps you monitor competitors, identify key channels, understand your audience, manage a crisis, influence stakeholders and separate the news from the noise.
Measure what’s meaningful
Wherever you are on your measurement and evaluation journey, CARMA has the tools, technology and insights to help you prove and improve the effectiveness of your PR. Our award-winning methodology and orchestrated AI agents support consultants in turning theory into practice, engaging both you and the wider organisation with relevant, actionable media analysis and measurement insights.
Demonstrate the value of PR
CARMA works with you to bring communications to the table and better represent the business impact of PR and marketing. Through engaging stakeholders and designing evaluation frameworks that resonate, together we build a culture of measurement. We inform and shape your strategy, influence your tactics, and support you in reporting the right metrics to the right people. CARMA’s consultants draw on a hybrid approach of human expertise and AI-enhanced analysis to give you the complete picture across the full PESO media landscape, effectively linking PR outputs to organisational outcomes.
700 Employees | 23 Offices | 100 Languages
CARMA provides local context at an international scale to drive multi-market initiatives while delivering true regional insights and support. With in-market experts, we work with organisations small and large to provide media monitoring, PR measurement and communication evaluation in just about every country and language.
Explore our best practice guides, industry news and media intelligence insights
CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
في الحروب التقليدية، تتصدر المعارك والتطورات العسكرية العناوين الرئيسية. لكن في الحروب الحديثة، لم تعد الجبهة العسكرية وحدها هي التي تحدد مسار الصراع، بل أصبحت الرواية الإعلامية جزءاً أساسياً من المعركة. فطريقة تغطية الحرب قد تكون أحياناً أكثر تأثيراً من الحرب نفسها، لأنها تحدد كيف يفهم العالم ما يحدث، ومن يراه منتصراً أو خاسراً.
Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy.
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