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Designing a PR measurement framework
It seems like there’s a framework for everything these days, and PR measurement is certainly no stranger to a framework. But despite this (or, perhaps, because of it), it can be overwhelming figuring out where to start. How do you design a framework that will help you understand your communications plan and where evaluation fits into it?
New report investigates link between media, spokespeople, and COVID-19 vaccine trust.
In December it became clear political leaders, aided by mainstream media, would lead the charge to promote and encourage vaccine take up. The level of influence they wield created an opportunity to make a significant difference in the need to minimize vaccine hesitancy.
The Essential AMEC Global Summit 2021 Takeaways
Read about the importance of PR planning, why purpose is bigger than marketing and why the Communications industry needs proof more than ever.
Social Media Listening: 3 things you thought you knew
Let’s explore three of the big social media monitoring misconceptions and learn how a more informed approach to social listening can drive significant value for you and your PR teams.
Mike Kelly joins CARMA for launch of SME Media Monitoring and Analysis service (UK)
CARMA explains it is ‘stepping up and stepping in’ to fill the void that some organisations may be experiencing when it comes to Media Monitoring. The new service from CARMA sets out to support organisations no matter how simple or complex their requirements.