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CARMA’s A-to-Z Guide to Media Intelligence, PR Measurement, and Communication Evaluation
The ultimate guide to media intelligence words, phrases and terminology, curated by CARMA’s media intelligence experts across the globe.
CARMA celebrates success with BMW and the G20
CARMA has been recognised by PR leaders across the world this week, scooping a PRCA Southeast Asia (SEA) Award as well as being called out by the G20 for its work on the March 2020 Summit.
Back to school – why better PR measurement education matters
Richard and Francis report that PR graduates are entering the workforce without all the skills they need to hit the ground running; and one important area which is most often missing is a good understanding of the importance of PR measurement and evaluation.
Be Bold, Be skilled, Be Innovative – three tips for success from the launch of the GCS UK Government Communication Plan 2021/2022
This afternoon the UK Government’s GCS Communications Plan for 2021 / 2022 was launched from the Cabinet Office. Richard Bagnall delves into what it contains and how much importance government communicators place on having a documented and credible communications plan.
Why measurement and evaluation is the secret to tackling PR’s persistent skills gap
As with so many industries, PR has a skills problem. But for Francis Ingham (PRCA) and Richard Bagnall (CARMA) the answer lies elsewhere. We sit down with our new partners, the PRCA, to share perspectives on recruitment, selection and training in the world of Public Relations and Communications.