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The data grass isn’t always greener
How can PR Pros sit proudly at the meeting table with data that proves their worth?
Five things PR Pros need in their crisis comms toolkit
Richard Bagnall reveals his top tips for managing and measuring communications in a crisis.
Barcelona Principles get a facelift
With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today.
The time is now for the PR industry to prove its effectiveness
The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner.