Media intelligence is a discipline you practice, not a tool you buy. We turn monitoring and research into insight you can act on — actively managed by senior experts, not left to a dashboard.
Trusted by 3,500 organisations in 50 countries
It’s a discipline you practice, not a tool you buy. CARMA is your partner for the whole journey — pairing world-class technology with expert judgment to turn monitoring into insight you can act on. A consulting partner, not a dashboard provider.
Completeness, accuracy & relevance
Dashboards alone drown you in noise and miss what matters. CARMA captures news, social, and hard-to-reach sources in one platform — its own team and technology, across 105+ languages.
Impactful insights
Most measurement stops at vanity metrics — counting is easy, judgment isn’t. CARMA’s objectives-led analysis proves value, strengthens results, and informs strategy.
Your data, your way, when you need it
Everyone else’s AI sounds the same: one generic model, no one accountable. CARMA tunes responses to your sector and brand, governed by our analysts and led by Noor, your personal AI analyst.
Partnership, not passwords
Other companies hand you a login and wish you luck. CARMA gives you a dedicated team of monitoring, insight, and AI specialists, working with you every step of the way.
Traditional and social media captured together across 105+ languages — including curated sources that automated search alone can never reach.
News sites · Wires · Premium & paywalled
Newspapers · Magazines · Trade press
TV · Radio · Podcasts · YouTube
LinkedIn, X, Facebook, Instagram, TikTok & more
Forums · Blogs · Comments · Reviews
ChatGPT · Claude · Gemini · Perplexity · Copilot
PR measurement & communications research
Media analysis tells you what happened. Audience research tells you whether it made an impact. CARMA delivers both, combining complete data into confident decisions.
Perspective
Complete data enables complete insight. We start from the full picture, so gaps in the data never become gaps in the analysis.
Methodology
Timeless principles paired with modern research science. Objectives-led — not vanity metrics or dashboard noise.
Results
The full journey from outputs to outtakes to outcomes, proving the value of PR and informing strategy.
Custom AI & reporting
Your personal AI analyst, working around the clock.
Noor brings the signals that matter into focus, explains what changed and why, and answers your questions directly — the speed of AI with the judgment of experts, always under the direction of our analysts.
Contextual answers
What happened, why, and what it means for you.
Interactive charts
Built in conversation. Switch types, export to Excel.
Ready-made reports
Executive-ready PDFs and decks on the fly.
Daily briefings
What happened, why, and what to do next.
Strategic counsel & client service
Partnership, not passwords. Every client gets a dedicated account team — not a login and a help desk — led by an Account Director who understands your goals.
Account Director
Owns your goals and orchestrates the team around them.
Insights Specialists
Turn complete data into analysis that informs strategy.
Monitoring Specialists
Ensure coverage stays complete, accurate, and relevant.
AI Workflow Experts
Tune AI and Noor to your sector, with experts in control.
Expertise
A team of monitoring, insight, and AI specialists who understand your goals.
Energy
Proactive partnership, not reactive support tickets. Service built to deliver.
Results
Relationship-driven engagements built on trust, turning monitoring into smarter decisions.
Our coverage comes from our own teams and correspondents in market — not a flimsy patchwork of third-party vendors. That local presence is how we capture the print, broadcast, and regional coverage others miss.
23
offices worldwide
40
countries with correspondents
700+
monitoring, insight & AI specialists
105+
languages of media coverage
Choose CARMA for the most complete monitoring, the most comprehensive research and analysis, and the most in-depth counsel in the industry. One partner, the full picture — available right now.
