Years of experience
Languages covered across all media types
3 Key Takeaways from the PRovoke APAC Summit 2021
The annual PRovoke APAC Summit returned this year in a hybrid format, with the theme of ‘Reset’, discussing the fundamental changes happening across society, business and government, and what these changes mean for corporate and brand communicators. Here are our key takeaways.
5 things for PR pros to know about AI in media intelligence
It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied to almost all the technology we use daily, at work and at home. Whether it’s an AI-powered chatbot on your favourite brand’s website, or your iPhone learning and remembering what time you like to see the weather in the morning, we’re surrounded by Artificial Intelligence.
But when it comes to PR and Communications tech, what does it all mean? What is AI? How is AI used in media intelligence? What are the benefits and pitfalls to look out for and question?
Part Two: Eight Steps Towards Creating a PR Measurement Culture
We explored how it is possible to build a culture of measurement and covered the first four steps required to help make measurement part of your organisational fabric. Now we tackle the remaining four elements needed to complete that transformation.
Communications and Public Policy in a Post-Truth World
The explosion of fake news around COVID-19 vaccines has proven that disinformation and misinformation exists not just in dark corners of the internet and social media, but in the mainstream media as well.
Gareth Owens joins CARMA
Gareth Owens has joined CARMA’s commercial team and will lead its US and European expansion efforts in the enterprise market. Owens brings to CARMA a wealth of industry knowledge and expertise, having spent more than 20-years in commercial roles within the media intelligence sector.