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Authenticity, solutions-focused communications and meaningful insights and PR measurement – How to navigate the new media landscape
At a Clubhouse event held with the PRCA yesterday, BBC News and PR and comms professionals discussed the new approaches needed to succeed in a disrupted media environment.
The Smartest Thing About PR SMART Objectives Is Not What You Think
Your PR program objectives are a way to be precise about what success will look like. But they are also a critical means to confirm that your work fits in with the mission of your organization, and with the work of others in your organization. We’ve been thorough about being SMART, so buckle in for a ten-minute read.
CARMA’s A-to-Z Guide to Media Intelligence, PR Measurement, and Communication Evaluation
The ultimate guide to media intelligence words, phrases and terminology, curated by CARMA’s media intelligence experts across the globe.
CARMA celebrates success with BMW and the G20
CARMA has been recognised by PR leaders across the world this week, scooping a PRCA Southeast Asia (SEA) Award as well as being called out by the G20 for its work on the March 2020 Summit.
Back to school – why better PR measurement education matters
Richard and Francis report that PR graduates are entering the workforce without all the skills they need to hit the ground running; and one important area which is most often missing is a good understanding of the importance of PR measurement and evaluation.