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Communicate in a Crisis: The Guide for PR Pro Survival
Everybody makes mistakes. That’s to be expected. But that’s why we communications professionals measure, right? It’s about having the insights and ability to course-correct potential failures, provide guidance during unexpected events, advise around challenging contexts, mitigate risks and assist with resolutions.
Socially Mobile Launch: Time for PR to look up, and reach out.
The PR industry is the home of many well-established, well-known practitioners with rich strategic experience. Speak to any PR pro, and they’ll be able to reel off the best names when it comes to any vertical and any discipline. And that’s great. But what about the next generation of greats?
PR Measurement for Success
The PR industry has long been discussing how and why we need to demonstrate the value of PR. It’s an approach starting to gain traction in Asia too as we see more senior executives and communicators focusing on the impact of media results.
Vax Unpacked: PR and Comms on the Frontline
A group of leading figures from the PR world gathered to unpack the story behind that data. The conversation was contextualized with insight from Catherine Hunt, Head of Insight and Evaluation at the Prime Minister’s Office and Cabinet Office, who provided the inside scoop on the UK Government’s communications strategy during this unprecedented period.
PRCA National Conference
Following eighteen months of virtual meetings and events, the PR community was finally able to meet in person at the PRCA UK National Conference. Top of the agenda was what the next 12 months holds, and more about how PR can look forward to the future.