Client-first, expert-led, data-driven global media intelligence

At CARMA, we put data and insight into the hands of our clients. We equip you to tell the stories that prove the effectiveness of comms, working with you to separate the news from the noise and uncover what is most important to you and your organisation. We achieve it through a blend of beautiful software and research-driven insight from the world’s leading media analysis and intelligence experts.

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Monitor what matters

CARMA monitors the global media 24/7, 365 days a year to get the right content to the right people at the right time. On a foundation of technology you can trust, our media intelligence experts track the print, social, broadcast and online content that matters. CARMA helps you monitor competitors, identify key channels, understand your audience, manage a crisis, influence stakeholders and separate the news from the noise. 

Measure what’s meaningful

Wherever you are on your measurement and evaluation journey, CARMA has the tools, technology and insights to help you prove and improve the effectiveness of your PR. We bring 30 years of experience and the world’s top consultants to turn theory into practice, engaging both you and the wider organisation with relevant, actionable media analysis and measurement insights.

Demonstrate the value of PR

CARMA works with you to bring communications to the table and better represent the business impact of PR and marketing. Through engaging stakeholders and designing evaluation frameworks that resonate, together we build a culture of measurement. We inform and shape your strategy, influence your tactics, and support you in reporting the right metrics to the right people. CARMA’s consultants provide the complete picture, gathering data to represent the full PESO media landscape, effectively linking PR outputs to organisational outcomes.

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Global reach, local expertise

CARMA has the International scale and local context to drive multi-market initiatives while bringing true regional insights and support. With over 500 experts in 18 offices across five continents, we work with organisations small and large to provide media monitoring, PR measurement and communication evaluation in over 100 languages.

Blog: The Measurement Standard

Explore our best practice guides, industry news and media intelligence insights

Achieving Content Completeness in Media Monitoring - Carma

Achieving Content Completeness in Media Monitoring

One of the most powerful developments of the Internet era has been the capability for just about anyone to become a publisher or broadcaster. While …

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Getting Started with Media Monitoring - Carma

Getting Started with Media Monitoring

Whether you are a seasoned communications professional or you were just handed an assignment to start monitoring media coverage for the first time, it’s important …

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