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New report investigates link between media, spokespeople, and COVID-19 vaccine trust.
In December it became clear political leaders, aided by mainstream media, would lead the charge to promote and encourage vaccine take up. The level of influence they wield created an opportunity to make a significant difference in the need to minimize vaccine hesitancy.
The Essential AMEC Global Summit 2021 Takeaways
Read about the importance of PR planning, why purpose is bigger than marketing and why the Communications industry needs proof more than ever.
Social Media Listening: 3 things you thought you knew
Let’s explore three of the big social media monitoring misconceptions and learn how a more informed approach to social listening can drive significant value for you and your PR teams.
Mike Kelly joins CARMA for launch of SME Media Monitoring and Analysis service (UK)
CARMA explains it is ‘stepping up and stepping in’ to fill the void that some organisations may be experiencing when it comes to Media Monitoring. The new service from CARMA sets out to support organisations no matter how simple or complex their requirements.
Are Vanity Metrics Holding Your PR Team Back?
Vanity metrics are those that feel important but are ultimately superficial, or worse, deceptive. While some vanity metrics are important for benchmarking, such as traffic and unique visits, they shouldn’t be mistaken for intelligence. In the big picture, vanity metrics actually hold you back.