Global media intelligence with a human touch

CARMA combines technological innovation and comprehensive data collection with in-depth insights to deliver customized media monitoring and analysis solutions. Whether you’re looking for an automated software platform that is easy to use or expert-led research solutions, CARMA has you covered.

Proud to be delivering what matters to

Monitor what matters

CARMA monitors the global media 24/7, 365 days a year to get the right content to the right people at the right time. On a foundation of technology you can trust, our media intelligence experts track the print, social, broadcast and online content that matters. CARMA helps you monitor competitors, identify key channels, understand your audience, manage a crisis, influence stakeholders and separate the news from the noise. 

Measure what’s meaningful

Wherever you are on your measurement and evaluation journey, CARMA has the tools, technology and insights to help you prove and improve the effectiveness of your PR. We bring 30 years of experience and the world’s top consultants to turn theory into practice, engaging both you and the wider organisation with relevant, actionable media analysis and measurement insights.

Demonstrate the value of PR

CARMA works with you to bring communications to the table and better represent the business impact of PR and marketing. Through engaging stakeholders and designing evaluation frameworks that resonate, together we build a culture of measurement. We inform and shape your strategy, influence your tactics, and support you in reporting the right metrics to the right people. CARMA’s consultants provide the complete picture, gathering data to represent the full PESO media landscape, effectively linking PR outputs to organisational outcomes.

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Global reach, local expertise

650 Employees | 21 Offices | 100 Languages

CARMA provides local context at an international scale to drive multi-market initiatives while delivering true regional insights and support. With in-market experts, we work with organisations small and large to provide media monitoring, PR measurement and communication evaluation in just about every country and language.

The Measurement Standard

Explore our best practice guides, industry news and media intelligence insights

Understanding the Power of Strategic Silence in Communications

Although it’s an oversimplification of the job of public relations to say that it’s just about getting media coverage, that is a core function of ...
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Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage

Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this ...
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Talk with one of our experts about how CARMA’s software and research solutions can enhance your communications program