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CARMA’s AMEC Measurement Month 2020 Highlights
Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020.
Using Data to Tell The Story You Want to Tell
Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell.
Measuring What Matters Helps You Tell The Right Story
How do we know we are measuring what matters? That was the topic for discussion at our recent webinar on Measuring What Matters Helps You Tell The Right Story. Read on to explore the key learnings from the session.
Influencers, PR & Measurement: CARMA in Conversation with Scott Guthrie
Looking back at Orla Graham’s webinar with influencer expert, Scott Guthrie. Read on to discover the five big questions we have the answers to.
Demystifying PR Measurement, Industry Jargon-busting, and the Importance of Planning
With Jason Weekes, Commercial Director at CARMA