CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
In traditional warfare, battles and military developments dominate the headlines. But in modern warfare, the military front alone no longer determines the course of conflict; the media narrative has become an essential part of the battle. The way a war is covered can sometimes be more influential than the war itself, because it shapes how the world understands what is happening and who it perceives as victorious or defeated.
Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy.
In a world driven by narratives, the election of Pope Leo XIV, formerly Robert Francis Prevost, the first American pontiff in history, underscores how even the most ancient of institutions must now navigate the complex terrain of modern reputation management.
This strategic expansion provides organisations across Spain with access to CARMA’s advanced media intelligence solutions, supporting smarter decision-making and stronger reputation management.
We’re proud to share that CARMA has taken home seven awards at the 2025 DataComms Awards, recognising the impact of our work across reputation research, storytelling and innovation. The honours reflect the trust our clients place in us to deliver insight that informs action, whether that’s navigating complex media landscapes, aligning messaging with strategic goals or understanding public sentiment at scale.
Chinese electric vehicle (EV) maker BYD has overtaken Toyota as the top-selling car in Singapore — and it’s due to a combination of attractive pricing and increasingly positive brand sentiments towards Chinese technology, said drivers and analysts alike. Read more!
As PRovoke Media publishes its first quarterly crisis review of 2025, including the fatal American Airlines/Black Hawk helicopter collision in January, we’ve taken a closer look at other airlines that have faced serious crises over the past 18 months and how their responses to these issues have affected their overall reputation after the events.
The event brought together leading minds from telecoms, AI, cloud, and blockchain — fields rapidly becoming the foundation of the region’s economic future.
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA.
The strong Middle Eastern reception comes as Chinese automakers seek to expand their global footprint, with key players entering the UAE and Saudi markets in recent years.
Middle East Power Book is the definitive guide to the brightest and most influential PR professionals in the Middle East.
東京 – メディアインテリジェンスとリサーチソリューションの世界的リーダーであるCARMA（カーマ）は、日本での事業展開を開始しました。今回の進出により、CARMAのグローバル拠点は23か所目となります。
In recent weeks, Tesla and its CEO, Elon Musk, have been under intense scrutiny and criticism in the United States. Musk, who has made many provocative comments, including those related to political and social issues, is also a close ally of president Donald Trump.
One very useful key to that puzzle was recently shared by our friends at Carma Philippines (www.carma.com), who are in the business of communications intelligence. Their research, which was published on Feb. 25, sought to identify Trump’s impact on the public across Southeast Asia through the lens of media and social media activity online, and essentially answered two questions: Who is talking about Trump? And what are they talking about?
The Public Relations and Communications Association of the Asia Pacific (PRCA APAC) and CARMA, a leading media intelligence partner to PR professionals worldwide, recently co-hosted an exclusive PR and communications Leaders’ Lunch at the Fullerton Bay Hotel in Singapore.
The White Lotus phenomenon is reshaping the luxury hospitality landscape in Asia, according to an in-depth analysis by global media intelligence firm CARMA. The hit HBO series has become the single biggest driver of online conversations about high-end hotels in the region – most notably the Four Seasons Koh Samui, where Season 3 was filmed.
CARMA social media survey shows Indonesian leader already under popular fire as positive sentiment quickly turns negative online.
Companies should invest in PR analytics tools such as those offered by CARMA. to track and measure PR outcomes. For example, measuring media reach, website traffic and social sentiment can help translate PR efforts into actionable data.
We are proud to announce that CARMA has won a record-breaking 21 awards at AMEC’s Global Measurement Effectiveness Awards 2024! This amazing achievement shows just how dedicated we are to bringing real value to our clients all over the world.
Emirates Airline recorded the highest overall reputation score among eight global airlines tracked in the UAE in a new report published by CARMA.
The Arabian Business Inspiring Leaders List isn’t just a roll call of success stories; it’s a testament to resilience, foresight, and the sheer will to transform both companies and communities.
Some past MIC winners share their insights on what it takes to truly be an innovative company. Mazen Nahawi, Group CEO, CARMA, shared his perspective on investing in R&D and exploring new technologies.
In the wake of International Women’s Day, the global conversation around gender equality continues to gain momentum. This year’s theme of ‘Inspire Inclusion’ calls for a world where all women and girls have equal opportunities to thrive.
Hong Kong is a leading global financial hub, however in 2023, amidst geopolitical tensions, regulatory changes, and evolving media narratives, Hong Kong’s reputation has undergone significant scrutiny.
The upcoming trial run of the waste-charging scheme has sparked concerns among Hong Kong lawmakers and netizens, who are concerned about whether businesses and residents are prepared for the change.
CARMA emerges victorious for the fourth year in a row, winning the Measurement and Evaluation Award at the PRCA APAC Awards. The leading media intelligence and insights company was recognised for their work in partnership with automotive client Nissan Motor Corporation.
Sentosa recently found itself in hot water after a sky lantern festival held at Sentosa’s Palawan Green left patrons angry when they could not release lanterns due to the organiser’s inability to obtain the necessary licenses.
A new report shows that businesses whose leaders have a strong personal and social media brand receive more investor funding.
Au-delà du football, le Maroc a beaucoup gagné de sa participation à la Coupe du Monde 2022. Un cabinet spécialisé en intelligence médiatique vient de produire un rapport dans ce sens. Focus.
Filipe Barata Pereira assumiu funções de diretor-geral para os mercados de língua portuguesa da CARMA.
Our Head of Client Services, Sabrina shares practical steps for leaders to ensure women are represented and supported in the workplace.
The leading global media intelligence firm was recognised for their work in PR and communications measurement with HSBC, Honda, Dubai Police and Tourism Ireland.
Discover the latest insights on PR measurement from Andrew Nicholls, the Managing Director of CARMA Asia, as he challenges the industry’s reliance on circulation numbers.
