The Choice of senior PR & Communications Professionals

We turn media monitoring & research into strategic insight to enable smarter decisions. Whether you’re looking for an AI-powered software platform that is easy to use or expert-led research solutions, CARMA has you covered.

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Monitor what matters

CARMA monitors the global media 24/7, 365 days a year to get the right content to the right people at the right time. On a foundation of technology you can trust, our media intelligence experts and AI-driven tools track the print, social, broadcast and online content that matters. CARMA helps you monitor competitors, identify key channels, understand your audience, manage a crisis, influence stakeholders and separate the news from the noise.

Measure what’s meaningful

Wherever you are on your measurement and evaluation journey, CARMA has the tools, technology and insights to help you prove and improve the effectiveness of your PR. Our award-winning methodology and orchestrated AI agents support consultants in turning theory into practice, engaging both you and the wider organisation with relevant, actionable media analysis and measurement insights.

Demonstrate the value of PR

CARMA works with you to bring communications to the table and better represent the business impact of PR and marketing. Through engaging stakeholders and designing evaluation frameworks that resonate, together we build a culture of measurement. We inform and shape your strategy, influence your tactics, and support you in reporting the right metrics to the right people. CARMA’s consultants draw on a hybrid approach of human expertise and AI-enhanced analysis to give you the complete picture across the full PESO media landscape, effectively linking PR outputs to organisational outcomes.

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Global reach, local understanding

700 Employees | 23 Offices | 105 Languages

CARMA provides local context at an international scale to drive multi-market initiatives while delivering true regional insights and support. With in-market experts, we work with organisations small and large to provide media monitoring, PR measurement and communication evaluation in just about every country and language.

The Measurement Standard

Explore our best practice guides, industry news and media intelligence insights

Why Measurement Month Matters for Energy, Government, and Financial Firms

November is measurement month, a time to step back and reflect on how effective your PR programs are, and examine how you may be able ...
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Measuring the Stories That Truly Move Audiences

There are many ways in which the PR and communications industry have changed in the last few decades. Taking a step back and looking at ...
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CARMA in the NEWS

How Saudi Arabia leveraged events and influencers to boost reputation

Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy.

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