Social Media Listening

The insights you need to understand your audience, engage, and manage your reputation

Identify the engagement that matters

Cutting through the noise on social media to find the engagement that matters can be challenging. CARMA’s social media listening tools equip you with the information you need to be relevant in social media conversations and manage your reputation effectively. Track mentions of your brand and competitors, spot breaking stories, viral trends and identify influencers.

Stay ahead of breaking social stories

Know your brand is trending as it happens with real-time alerts based on velocity of mentions and relevance. Track your competitors, identify the most important influencers and manage your social media strategy.

Manage your reputation across multiple social platforms

See how your message resonates with your audience and the types of content they engage with on social media platforms.

Optimise your social channels

Understand how and when your audience engages with your social channels. A consolidated dashboard view puts vital reports about up-to-the-minute activity and trends at your fingertips.

Curated Social Media Coverage

Not all social media channels provide API access to media monitoring providers. 

To fill the gaps, CARMA’s social media curation team manually monitors Tiktok, LinkedIn, Instagram stories and other API-restricted channels to capture accounts, coverage, hashtags and keyword mentions related to your brand/organisation. Not only does this service plug the gaps, but the human validation involved guarantees relevancy and accuracy of the results. 

CARMA’s Social Media Curation service can be provided as an ad hoc or on a regular basis, and all the relevant search results can be uploaded into your CARMA Insight platform account.

Social dashboard

Get all-in-one news and social media monitoring

CARMA Social is a powerful extension to news media monitoring. Combined with CARMA’s global media intelligence, world-leading brands use CARMA’s social listening to gain comprehensive insight into earned media and real-time feedback on customer perception.


Monitor social media conversations

Understand how your organisation is discussed on social platforms. CARMA Social captures all social media data in one place alongside your news media coverage. Whether you need the full suite of social listening tools or basic social media monitoring, we’ve got multiple solutions to fit your requirements.

Social dashboard

Connect your brand's social accounts

Plug-in your owned channels to view analytics for Facebook, Instagram, and YouTube in one customisable dashboard. You can now connect the dots between news coverage, social media conversations, and social media engagement.

Media Types

Analyse news and social media mentions in one place

Combining the analysis of mainstream and social media allows you to understand the impact of media on audience perception, as well as the impact of social media trends on the news agenda. Strengthen how you leverage social media by tactically identifying the relevant trends, themes, and influencers.

Discover CARMA's approach to media monitoring and evaluation

Speak with one of our experienced consultants about your media monitoring and communications today.