Get to the heart of your audience by truly understanding what makes them tick
CARMA’s approach to primary market research and analysis is different. We don’t consider ourselves as simply data delivery agents; we engage, co-create and understand those groups our clients want to target. By truly engaging and understanding our audience, we solicit richer and more actionable insight to inform strategy development. By enabling our respondents to co-create, ideate and fully engage with a concept, we go beyond data capture and support our clients in using primary market data and analysis to develop audience centric and co-designed strategies.
We are always evolving our research and analysis techniques. Whether using innovative platforms to engage with knowledgeable participants or chatbots to gather quantitative data, evolution and innovation are at the heart of what we do.
Our human-centric approach to market research gives clients deeper insights and ensures that participants gain a rewarding experience too.
The data we gather, the insights we gain and the conclusions you draw are unique to your business. From this foundation of truth you can gain competitive advantage and give your audiences exactly what they need.
We deliver accurate, reliable and valid research results to support you in your planning and evaluation activity. Our experienced team works to uncover your strengths and weaknesses, and identify opportunities for growth and development. Be it pulse surveys or semi-structured interviews, our market research consultants deliver the insights that matter to you and your organisation.
Reputation can be won and lost in an instant. Stay ahead with a partner you can trust.
Understanding your audience, building trust and understanding concerns is key in communications.
Learn from people who truly reflect the audience you want to engage with.
Speak with one of our experienced consultants about your media monitoring and communications today.