Resources

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The Global Impact of Lionel Messi’s Saudi Arabia Tourism Campaign

Discover the transformative impact of Lionel Messi’s involvement in Saudi Arabia’s tourism campaign through CARMA’s comprehensive report. This report discusses the remarkable surge in media ...
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PRCA Measurement Conference 2023 – Elevating Insights for Success

As the communication landscape continues to evolve, it’s crucial to keep pace with the latest tools and tactics that help you prove the value of ...
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Weathering the Storm: Comms in Uncertain Times

The world is in permanent crisis mode – economic uncertainty, the climate crisis, geopolitical tensions and conflicts escalating, the rise of AI, looming elections in ...
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Threads Explored: Insights and Perspectives on the Newest Platform

Threads, the new social media platform that has been operational for two weeks, is the focus of an upcoming discussion organised by the PRCA. This ...
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PRCA Africa Measurement Conference with CARMA

With economic uncertainty around the world, this means public relations and communications budgets face greater scrutiny than ever before. It has never been more important ...
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PRCA Measurement Conference 2022

PRCA Measurement Conference 2022 – Proving the Value of Your PR Work

Economic uncertainty around the world means public relations and communications budgets face greater scrutiny than ever before. It has never been more important for communications ...
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