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Economic uncertainty around the world means public relations and communications budgets face greater scrutiny than ever before. It has never been more important for communications …

Every organization has goals, missions, and results that it is trying to accomplish or needs to achieve. Setting up a measurement plan is the only …

The world faces new dramatic disruptions. Businesses are challenged like never before leading to budgets being scrutinised and threatened. The PR function cannot afford to …

COVID Communications Strategy: A Measureable Success Kristy Zach, Marketing Sciences and Technology Analyst, SASAlison Williams, Director of Client Services, UK & USA, CARMA When an …

Whether you’re a senior in-house communicator trying to be heard or PR agency who wants to better demonstrate the value of their work, this intimate …

Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics. The influence of media adds further intricacies to it. Yet, …