AI Visibility by CARMA
Generative AI is now where people ask, compare, and decide. CARMA AI Visibility measures whether your brand appears, how it's described, and how it compares with named competitors, in the markets that matter to you. Paired with analyst-led LLM Perception, it turns what AI says into insights, analysis, and recommendations.
The shift
More people are asking AI instead of searching for it. CARMA closes that gap with clear measurement and analysts who help you interpret it.
66%
of 18–24 year-olds now use ChatGPT to find information, nearly as often as Google
84%
of AI citations come from earned media, not paid placements
12%
of AI-cited links also rank in Google's top 10, so SEO alone won't get you there
Your rank tracker can't see inside a generated answer. What AI says about you is invisible until someone screenshots it.
AI states things about your brand as fact, drawing on sources you may never have seen. There's no byline to challenge.
Named competitors are already showing up in answers you're not. That gap compounds the longer it's unmeasured.
Sources: Fractl / Search Engine Land consumer study, 2025; Muck Rack, What Is AI Reading?, May 2026; Ahrefs Brand Radar analysis of AI citations, 2025.
What it measures
AI Visibility lives inside the CARMA platform you already use, with no new login. It tracks whether your brand appears in AI answers, how it's described, and which sources are cited as evidence, benchmarked against the competitors you name.
When an answer names you
The sources behind the answer
How you compare, engine by engine
How AI describes you
Six AI assistants
Six AI assistants tracked in one dashboard, always on, so you can see the actual answers your audiences are getting.
ChatGPT
Gemini
Claude
Perplexity
Mistral
Grok
6
Engines in one dashboard
24/7
Always-on tracking
4
Dashboard views
Key Signals, one narrative
A written summary prioritises the most important visibility, sentiment, and citation patterns first. Then drill into the dashboard's other three views (Visibility & Sentiment, Competitive Landscape, and Citations & Prompts) to see exactly where a gap or a win is coming from.
Competitors and citations
See your overall and engine-by-engine ranking against the competitors you name, and the exact domains AI is citing as its evidence, down to the individual prompt.
Analyst-led LLM Perception
LLM Perception pairs AI Visibility with CARMA's Insights Consultants. They scope the markets, audiences, and questions that matter most, benchmark you against named peers and your earned, owned, and social media, and deliver human-validated written analysis with practical recommendations.
Both AI Visibility and LLM Perception are consistent with AMEC's GEO Principles, so you get insights you can trust.
Account Directors
Insight Specialists
AI Workflow Experts
Monitoring Specialists
See how your organisation shows up in AI answers in the markets that matter to you, and what to do about it.
