Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Corporate boycotts are now a fact of life for many companies. In a highly charged and politically divided environment, taking a perceived stand on an
Using media monitoring to track your company’s mentions is just scratching the surface of how tools can be used to augment your PR efforts. Your
For many firms, the primary use of media monitoring is to track their own company mentions and coverage. Public relations and communications work depends on
Monitoring traditional media for mentions and issues of interest to an organization is a PR practice that has been around for a long time. Talk
The speed and extent to which artificial intelligence (AI) is edging into our daily lives is remarkable. In just a few years, we’ve gone from
The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do
If you have been working in PR and communications anytime within the last decade or so, you’ve likely run across PR measurement discussions, either in
One of the most powerful developments of the Internet era has been the capability for just about anyone to become a publisher or broadcaster. While
Whether you are a seasoned communications professional or you were just handed an assignment to start monitoring media coverage for the first time, it’s important
The COVID-19 pandemic and the resulting economic uncertainty has meant that PR agencies are under more pressure than ever to defend their budgets. And, while
Your organisation has tasked you with setting up a media monitoring service on top of your already busy role. It’s important to the business, and
Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell.
In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.
“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today.
From routine monitoring to goal-orientated measurement, we explore solutions for the most common measurement objectives to help you find the right media monitoring tool for your PR program.
