Category: Media Monitoring & Analysis

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Using Data to Tell The Story You Want to Tell

Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell.

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Beware of vanity metrics

In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.

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No time to measure? Think again!

“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today.

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