A guide for senior executives to understand not just why monitoring and measurement is important, but how to go about making sure it’s working for the organization.
Most senior executives recognize the increasing influence of the media in business. The broadening scope of the media landscape to include not just print and online channels, but also social media, influencers and stakeholder groups means that the public’s view of any organization impacts significantly on its ongoing success.
Done right, measurement is a way to generate insights that lead to real business outcomes and show progress against big picture objectives.
This e-book is a guide for senior executives to understand not just why monitoring and measurement is important, but how to go about making sure it’s working for the organization. We’ll cover topics like being involved in choosing a partner, monitoring and measuring globally, to rapid sentiment testing and analysis in a crisis – to kick start your measurement journey.
