Most senior executives recognize the increasing influence of the media in business. The broadening scope of the media landscape to include not just print and online channels, but also social media, influencers, and stakeholder groups means that the public’s view of any organization impacts significantly on its ongoing success.
This eBook is a guide for senior executives to understand not just why monitoring and measurement is important, but how to go about making sure it’s working for the organization. We’ll cover topics like being involved in choosing a partner, monitoring and measuring globally, to rapid sentiment testing and analysis in a crisis – to kick start your measurement journey.
Uncover valuable insights in our Media Monitoring eBook, featuring content that explores the following topics:
- Why Communications Measurement Matters in the Boardroom: Reporting Metrics That Better Inform Business Strategy
- Measurement Standards for Inclusion, Impact and Integrity: Barcelona Principles 3.0 and Why They Matter to Your Business
- Measuring and Evaluating Global PR Campaigns: Seven Steps to Making Global Measurement Work: Taking Insight-Driven Decision-Making From Zero to Hero With Limited Resources
- Measurement & Evaluation in a Crisis: How Measurement Helps to Stay Connected in Rapidly-Evolving Crises or Uncertain Environments