Perspectives: Corporate Reputation Reflects What Your Audience Reads, Sees and Feels
While reputation doesn’t appear as a line item on balance sheets, its impact on a company’s financial performance is undeniable. A strong reputation enables firms
Recursos
Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.
While reputation doesn’t appear as a line item on balance sheets, its impact on a company’s financial performance is undeniable. A strong reputation enables firms
The auto market has witnessed rapid growth of Chinese cars in the UAE roads, but owners face a higher insurance premiums compared to their Japanese
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from May 2025 to May 2024. Placing a spotlight on core categories –
Cristiano Ronaldo’s contract extension with Al-Nassr until 2027 was more than a headline-grabber. Valued at a record-breaking US$572 million and paired with a 15% ownership
Al Hilal’s Victory Resonates Worldwide Al Hilal’s extra-time win over European champions Manchester City sparked headlines across the globe. The reaction spanned national pride, tactical
A global moment with local power From Riyadh to Madrid to Miami, the conversation crossed borders, but the sentiment didn’t always align. While some headlines
CARMA, the global leader in media intelligence and research solutions, in partnership with SOCIALEYEZ, the Middle East’s leading team of creative strategists, and Cicero &
What does it take to be one of the world’s most valuable athletes in 2025? This report goes beyond the earnings list to reveal how
Chinese car brands have emerged as formidable players in the global automotive industry, capturing headlines and consumer interest with their rapid advancements and innovative strides.
When the Arabian Travel Market (ATM) returned to Dubai in late April 2025, it brought together the region’s most influential players in tourism, hospitality, and
From trade turbulence to shifting food trends, May 2025 was a month of recalibration for FMCG brands. In this issue, Charlie Harrison and Ryan Boulter
In today’s high-stakes, constantly evolving financial landscape, reputation is more than just brand image. It’s the key driver of trust, loyalty, and long-term performance. This
In a world driven by narratives, the election of Pope Leo XIV, formerly Robert Francis Prevost, the first American pontiff in history, underscores how even
On 16 May 2025, the UAE announced the creation of a US$40 billion, 1-GW artificial intelligence cluster in Abu Dhabi. Developed in collaboration with OpenAI,
This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from April 2025 to 2024. Placing a spotlight on core categories