What should PR professionals do when publishers inflate circulation data?
SPH won’t be the last publisher tempted to inflate the figures, but even when acting in good faith, it is a challenge to separate real
Recursos
Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.
SPH won’t be the last publisher tempted to inflate the figures, but even when acting in good faith, it is a challenge to separate real
We began the panel thinking back to the start of our careers in PR delivering AVE and PR values – the dreaded number faced by
CARMA won three gold, three silver, and four bronze awards amounting to ten wins at the prestigious AMEC Global Communications Effectiveness Awards 2022. The leading
The Chartered Institute of Public Relations (CIPR) bestowed its 2022 President’s Medal on CARMA Co-Managing Partner and CEO for Europe & the Americas, Richard Bagnall
The International Association for Measurement and Evaluation of Communication (AMEC) recently announced the finalists for the 2022 Global Communication Effectiveness Awards, with CARMA shortlisted 17
Embora a maioria das organizações anteveja crises, à partida assume que isso nunca acontecerá. As organizações elaboram planos de comunicação de resposta às crises para
Todos cometem erros. Isso é expectável. Mas é por isso que nós profissionais de comunicação avaliamos impacto, certo? Trata-se de ter os insights e a
It was a surprisingly interesting book. I started reading it with my researcher’s hat on, believing in the powers of prescriptive and predictive analysis. Like
On the back of consistent growth worldwide, and with product development a central component to CARMA’s growth strategy, we brought our global product development teams
CARMA’s wins emphasised its ability to work with clients of all sizes and in all categories at the awards. Particular strength was demonstrated in the
ICCO’s Global Summit this year, against the beautiful backdrop of London’s Tower Bridge, challenged us to think about embracing the future. Communicators connected from over thirty countries, discussing new, emerging and unresolved issues that
CARMA is delighted to be the Official Media Intelligence Partner of the Emirates Literature Foundation, home of the Emirates Airline Festival of Literature, one of
The International Association for the Measurement and Evaluation of Communications released the shortlist for its prestigious annual awards this week. CARMA has been shortlisted in
“Last week, we were pleased to announce CARMA’s appointment as the exclusive Media Monitoring & Analysis partner for the PRCA (Public Relations and Communications Association)
The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring &