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  • tudo
  • Company News
  • Consultancy and Market Research
  • Interviews
  • People
  • PR Industry News
Setting SMART objectives for measurement programs - CARMA

Setting SMART objectives for Measurement Programs

SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to …

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Using measurement to build better media outreach lists - TMS

Using measurement to build better media outreach lists

Communicators depend on their media lists, but given the constant changes in newsrooms, most lists are outdated almost as soon as they are generated. On …

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Don’t let perfect be the enemy of good – Attribution and Econometrics in PR and Communications

One of the most frequent, and complex, questions we get is ‘how do I prove that my comms activities, and not marketing or advertising, lead to XYZ …

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ChatGPT

What does ChatGPT and generative AI mean for PR agencies?

Some believe that the sky is falling, while others see a silver bullet. The reality is that recent developments in artificial intelligence, as seen in …

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Measuring for reputation management

Reputation management is sometimes relegated to a single dimension of sentiment measurement, which is certainly relevant—it’s just not very nuanced. Measuring for reputation can have …

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Measuring Trade Show PR effectiveness

Planning ahead to measure trade show PR effectiveness

After a multiyear hiatus due to the covid-19 pandemic, trade shows are back. A standard meet and greet forum alongside a showcase of the newest …

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