Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.

  • tudo
  • Company News
  • Interviews
  • People
tudo
  • tudo
  • Company News
  • Interviews
  • People

Desmistificar a avaliação das ações de RP e as métricas da vaidade

Evolução do Setor A forma como os profissionais de relações públicas avaliam as suas campanhas e calculam o retorno das suas ações (ROI), mudou significativamente
Leia o artigo
ICCO-World-PR-Report

Launch of the 2021 ICCO World PR Report

Today the International Communications Consultancy Organisation (ICCO) releases the 2021/2022 ICCO World PR Report. Last year’s 2020/2021 ICCO World PR Report was, in places, a tough read –
Leia o artigo

Hybrid Events – an enhancement, not a replacement

When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there
Leia o artigo

Will Prince Harry’s ‘Chief Impact Officer’ role deliver for BetterUp? And how will they know what success looks like?

In the last couple of days, the front pages have lit up with news about Prince Harry’s appointment as Chief Impact Officer at BetterUp, a
Leia o artigo

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made
Leia o artigo
Continued...-1568x882

2020: Year of the crisis – the final five

Last week I wrote about what a turbulent year 2020 had been. I discussed how all this tumult shone a light on why being prepared
Leia o artigo

Fale com um de nossos consultores experientes sobre seu monitoramento, medição e análise de mídia hoje.