Global media intelligence firm, CARMA, has announced Sabrina Azmi as Research Solutions Director for the Asia-Pacific region. This appointment will bolster CARMA’s position as a market leader in research and measurement.
Sabrina will report to CARMA Asia’s Managing Director, Andrew Nicholls. Her primary focus is to support CARMA’s clients and consulting teams as a subject matter expert in research solutions.
CARMA has seen growing demand in Asia for more complex insights services that combine multiple data sources across media, social, search, and public opinion to help PR & communications leaders make decisions with confidence.
In her new role, Sabrina will leverage her expertise in communications measurement and evaluation to understand client needs and build customised research solutions to meet them.
“Since COVID the demand on corporate communications and PR teams in Asia to play a strategic role in navigating various challenges has grown and clients are bringing more specialised requests for measurement and evaluation. Sabrina’s skills and experience are instrumental to our vision of becoming the leading provider of communications insights and research solutions in Asia,” said Andrew Nicholls.
Sabrina joined CARMA Asia in 2019, and most recently led the client services function across Asia-Pacific.
“Having worked closely with leaders in PR and communications, I have a deeper insight into the challenges they face when it comes to communication measurement. I look further to connect with brands and emphasise the importance of research in building sound communication strategies,” added Sabrina Azmi.
With over 700 employees across five continents and 21 countries, combined with technology, expertise, and client service, CARMA uses media monitoring and analysis to deliver strategic insights that facilitate better decision-making.
In Asia, CARMA services clients from 6 regional hubs in Singapore, Malaysia, Hong Kong, Indonesia, Thailand, and The Philippines.
CARMA combines media and research expertise with technology to analyse social, digital, print, and broadcast data in over 100 languages. Services are customised to address individual business needs, such as measuring brand reputation, understanding the competitor landscape, or monitoring for crisis management.
The company operates across five continents, with clients spanning a diversity of sectors including automotive, finance, energy, and hospitality.
This article originally appeared on medianews4u.