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Do passengers care more about seat design or climate pledges? What happens when accessibility stories go viral? CARMA’s latest report with Aircraft Interiors Expo (AIX) ...

What drives trust in UK banking today? Do customers believe their sustainability story? Can media coverage alone build brand loyalty? CARMA’s 2025 Reputation Economy report uncovers how media ...

Discover the biggest trends that shaped fragrance in 2024 with CARMA’s latest media and e-commerce analysis. Uncover key insights from 500 brands, 12 UK retailers, ...

This in-depth report reveals how leading FMCG companies are navigating the media landscape. From sustainability breakthroughs and innovative product launches to boycotts and reputational challenges, ...

This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from October 2024 to October 2023. Placing a spotlight on core ...

Welcome to the “Driving Change” series by CARMA, where we explore the transformative rise of Chinese automotive brands in global markets. This three-part series provides ...