The automotive sector has undergone a significant shift over the past six months. Electrification strategies are being reassessed, Chinese manufacturers are reshaping the competitive landscape, and established brands are navigating changing expectations around technology, leadership, heritage and future mobility.
CARMA’s Automotive Sector 180 analyses six months of media intelligence to identify the stories, brands and competitive pressures shaping the industry. Looking across 25 automotive brands, the report combines sector-wide benchmarking with deeper analysis of selected manufacturers to show not just who generated attention, but what drove it, how brands were positioned and where communications opportunities and risks are emerging.
What You’ll Learn:
- The five forces shaping pressure across the automotive sector
- How Tesla, BYD, Jaguar and Porsche compare across key media measures
- The themes driving coverage, from electrification and trade to leadership and security
- Why visibility does not always translate into favourable positioning
- How heritage can act as both a strength and a reputational risk
- What the benchmark reveals about different competitive positions across the sector
- The communications lessons brands can apply over the next six months