Artificial intelligence has entered a new phase.
While innovation and productivity continue to dominate headlines, the conversation around AI is increasingly being shaped by trust, governance, national competitiveness and leadership. As AI becomes embedded across industries and societies, organisations are being judged not only on whether they use AI, but on how responsibly they deploy it and how credibly they communicate about it.
Drawing on CARMA’s analysis of 6,006 media articles across 45 global markets, alongside market research with 6,300 respondents across 19 countries, this study provides essential insight into how AI narratives are changing, where media and public opinion converge, and the implications for organisational reputation and trust.
Inside the report:
- Explore how AI has evolved from a productivity tool into strategic infrastructure.
- Understand how trust, governance and AI sovereignty are shaping global conversations.
- Identify where media narratives align with — and differ from — public opinion.
- Discover why generic AI messaging is losing credibility with audiences.
- Learn eight practical recommendations for communicating about AI more effectively.