With economic uncertainty around the world, this means public relations and communications budgets face greater scrutiny than ever before. It has never been more important for communications professionals to prove their value and demonstrate the true impact of their work.
Strategic and robust measurement must be at the forefront of every campaign, as companies are forced to re-evaluate their spending. Our PRCA Africa and CARMA virtual conference explores the latest challenges, and opportunities in public relations measurement.
The conference equips delegates with a best-practice understanding of how to measure PR and create meaningful business impact across the continent.