Discover practical tips to help you determine how well your PR is working – and get even more from it!
Understanding the ROI of PR has never been more important. In this session, CARMA’s global insights consultants share practical frameworks, proven methods, and real examples to help you evaluate your communications in a smarter, more meaningful way.
You’ll learn how to:
- ensure your media monitoring is timely, accurate, and complete
- create research programs to measure communications effectiveness
- assess ROI beyond purely financial results
- communicate PR results effectively to key stakeholders
Whether you’re strengthening an existing programme or starting from scratch, this session will give you the clarity you need to elevate your measurement.
Meet the Speakers:
Khali Sakkas
Chief Insights Officer
Global expert in measurement strategy and effectiveness.
Orla Graham
Insights Consultant
Specialised in audience-centric measurement and evaluation.
Maria Talakina
Insights Director
Focused on blending media analytics with audience intelligence.
Chip Griffin
Chief Marketing Officer
Moderator and industry veteran with deep expertise in PR performance.