As the Paris 2024 Olympics concluded, standout brand campaigns took centre stage, defining the event’s narrative. These campaigns not only captured the Olympic spirit but also set new benchmarks for brand engagement, influence, and global visibility.
Explore CARMA’s comprehensive report, covering the entire duration of this mega event. Discover key sponsor insights, including share of voice, dominant themes, and sponsor highlights featuring Coca-Cola and Samsung.
What’s Inside:
- Brand Media Coverage: A breakdown of online media coverage by brand, with Samsung leading throughout the event.
- Key Themes: Insights into how innovation and sustainability were prominent themes across social and online media.
- Samsung’s Spotlight: Samsung’s dominance in headlines with the Galaxy Z Flip Olympic Edition.
- Coca-Cola’s Challenge: The backlash Coca-Cola faced over its use of plastic bottles, spotlighting the challenge of aligning brand actions with sustainability expectations.
Download the report below to gain valuable insights into this mega event, as we look forward to the next edition in Los Angeles in 2028.
In case you missed it, catch our Fireside Chat where experts shared valuable insights on strategic communications and navigating crisis moments here.
