At CARMA, we’re committed to empowering our clients with precise media insights that drive strategic success. Our collaboration with the Saudi Pro League (SPL) exemplifies how tailored intelligence solutions amplify visibility, engagement, and media value, particularly during major events like Derby Week.
Recently, the SPL published key highlights from a media monitoring report conducted by CARMA, covering media performance across 17 match weeks and focusing on the inaugural Derby Week. The report showcased notable increases in visibility, engagement, and media value throughout this event.
Derby Week saw traditional media mentions jump by 108%, reaching 17.7K news articles, while social media posts rose 71% to nearly 304K. Traditional media exposure climbed 124.7%, and social media reach expanded by 110.1%, reflecting Derby Week’s extensive appeal and the league’s growing international presence.
Fan engagement also surged significantly. Social interactions increased by 129.2% to 5.5 million engagements, more than double the usual weekly average. This heightened digital activity significantly elevated the league’s advertising value equivalency (AVE) from $91.17M to an impressive $219.22M. Digital impressions exceeded 1.34 billion, marking Derby Week as the standout moment of the season.
Beyond metrics, Derby Week highlighted the cultural diversity and enthusiasm of Saudi football, spotlighting regional rivalries and passionate fanbases from Riyadh and Jeddah to the Eastern Province. CARMA’s insights provide a deeper appreciation of the league’s local strength and global resonance.
As excitement builds for the upcoming second leg of Derby Week, CARMA remains dedicated to delivering insightful analysis that supports the SPL’s ongoing success.
Read the full article published by SPL here.
