What does it take to stand out at one of the world’s most iconic sporting events in 2025?
This report goes beyond logos and courtside appearances to reveal how media dynamics, cultural context, and brand strategy influenced which sponsors emerged as winners at Wimbledon and which ones faded into the background.
From hydration heroes and luxury watch headlines to campaign controversies and protest-led backlash, The Wimbledon Effect dissects the delicate balance between visibility, value, and brand alignment at sport’s most prestigious stage.
Inside the Report:
- Who broke through, and how: A brand-by-brand analysis of all 16 official sponsors, including Rolex, IBM, Evian, Barclays, and Ralph Lauren.
- Media visibility vs brand value: Why not all mentions are positive, and how cultural fit shaped public perception.
- The role of tradition and tech: How Wimbledon’s clean court philosophy, AI-powered upgrades, and heritage-driven branding influence sponsor impact.
- Fan experience and real-world ROI: From 300,000 coffees to £200 water bottles, what fan behaviour reveals about engagement.
- Economic ripple effects: How the tournament generated over £224 million in local spending and what future expansions could mean for sponsors and the city.
Read the full report to understand what it really means to sponsor a global institution, and why presence alone isn’t always enough.
