Measuring Impact
A heightened focus on accountability and proving return on investment has left comms teams trying to do as much as possible, with as little as
ديسمبر 22, 2022
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
A heightened focus on accountability and proving return on investment has left comms teams trying to do as much as possible, with as little as
Reputation, ESG, purpose, and employee engagement were at the core of conversations in the PR and communications world in 2021. As we look toward 2022,
After a short break, CARMA’s Measurement Month continues and we return with a superb session focused on how tech companies are portrayed in the media
The concept of the “Digital Pivot” is essential to modern business survival. It refers to making the jump into online marketing. As Eric Schwartzman puts
Hot off the back of our exceptional kickoff to CARMA’s Measurement Month, last week’s ‘Embedding a Culture of Measurement’, we delve deeper and ask ‘How
“What cannot be measured cannot be improved.” – a phrase that had us all nodding in agreement from the very start of yesterday’s ‘Embedding a
In our last blog we started to explore how it is possible to build a culture of measurement and covered the first four steps required to help
As little as ten years ago, truly global PR programs weren’t all that common. Agencies and in-house teams tended to stay within their own territories
If you read our previous blogs about making the investment arguments for PR measurement, you’ll have seen that we dealt with concerns about measurement exposing failure
Last week we tackled the first three myths and misconceptions most commonly associated with PR measurement and analysis programs. These included how to overcome measurement
For those of us involved in PR measurement its value is a given. But gaining wider organisational buy-in and getting the resources to measure properly
The PR industry is the home of many well-established, well-known practitioners with rich strategic experience. Speak to any PR pro, and they’ll be able to
The PR industry has long been discussing how and why we need to demonstrate the value of PR. It’s an approach starting to gain traction
As the PRCA’s exclusive Monitoring & Analysis partner, we joined the excitement for the UK PR industry’s first major in-person event since the start of
For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly