Setting SMART objectives for Measurement Programs
SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to
أبريل 17, 2023
Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to
Some believe that the sky is falling, while others see a silver bullet. The reality is that recent developments in artificial intelligence, as seen in
Setting up a media monitoring account and tracking content is fairly straightforward, especially when you have the help of a team on your monitoring software
Most organizations know that tracking media mentions is a must for developing effective communications and marketing programs. In fact, figuring out what is being said,
Environmental, social, and governance (ESG) issues are no longer treated as an afterthought by companies. The growing momentum behind the ESG movement has brought sharp
Podcasting was the way to consume content in 2021 and it looks like that trend is going to continue in 2022. There are many PR
Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until
It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied
Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020.
This afternoon the UK Government’s GCS Communications Plan for 2021 / 2022 was launched from the Cabinet Office. As a member of the GCS Strategy