مدونة

Today’s PRCA gathering brought together communicators, brand leaders, journalists, and technologists for a full-day examination of where our industry is headed. From opening keynotes through

With a $70M prize pool and 516K social mentions, the Esports World Cup (EWC) was not just a tournament. It was a stress test of

Media frenzy around the ad led to huge amounts of buzz, with a surge in stock prices after President Trump weighed in on the discussion.

From July 6 to August 4, 2025, the GCC luxury retail sector witnessed a series of market-defining developments that signal a new chapter for the

From June 14 to July 13, 2025, the FIFA Club World Cup transformed the U.S. sporting stage with its first 32-team format. Over a month

This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from May 2025 to May 2024. Placing a spotlight on core categories –

For years, Indonesia has been known as a promising market, but rarely mentioned as a financial powerhouse. Now, that narrative is beginning to change. The

What does it take to stand out at one of the world’s most iconic sporting events in 2025? This report goes beyond logos and courtside

The auto market has witnessed rapid growth of Chinese cars in the UAE roads, but owners face a higher insurance premiums compared to their Japanese

This month’s report offers an in-depth analysis of beauty brand performances, comparing brand rankings from May 2025 to May 2024. Placing a spotlight on core categories –

Cristiano Ronaldo’s contract extension with Al-Nassr until 2027 was more than a headline-grabber. Valued at a record-breaking US$572 million and paired with a 15% ownership

Al Hilal’s Victory Resonates Worldwide  Al Hilal’s extra-time win over European champions Manchester City sparked headlines across the globe. The reaction spanned national pride, tactical