On January 28, 2025, industry leaders, communications professionals, and automotive experts gathered at the Radisson Blu Dubai Waterfront for CARMA’s exclusive event, Driving Change: Are Chinese Automotive Brands Redefining the Global Market? The session brought together data-driven insights, dynamic discussions, and thought-provoking questions, all focused on the rapid evolution of Chinese automotive brands.
Keynote Highlights:
The event opened with a compelling keynote presentation delivered by CARMA’s Paige Lingwood and Maria Talakina. Drawing on CARMA’s latest research, the presentation explored:
- The critical factors influencing automotive consumer decision-making.
- Media and consumer sentiment toward Chinese automotive brands in the MENA region.
- How trust, innovation, and affordability are shaping perceptions of Chinese brands globally.
Panel Discussion: Perspectives from Industry Leaders
Moderated by Mazen Nahawi, Founder & CEO of CARMA, the panel featured insights from:
- Maria Talakina, Insights Director at CARMA
- Jamal Al Mawed, Founder & Managing Director of Gambit Communications.
- Paige Lingwood, Insights Consultant at CARMA
The panel tackled pressing questions about the automotive industry’s future, with a spotlight on Chinese brands. Discussions included:
- Why Chinese automotive brands have excelled in MENA markets but face challenges elsewhere.
- The evolving representation of the global automotive industry in media and its implications for brand strategies.
You can still access our first report that analyses consumer awareness and perceptions of Chinese car brands across global markets.
Stay tuned for our upcoming second report, which will focus on the media narrative surrounding these brands, coming soon.
