Welcome to the “Driving Change” series by CARMA, where we explore the transformative rise of Chinese automotive brands in global markets.
This three-part series provides data-driven insights into how these brands are perceived by consumers and represented in media, unveiling a new phase in the evolving automotive industry.
In this chapter of CARMA’s Driving Change global automotive series, Jennifer explores the remarkable ascent of a brand that has rewritten the rules of the global automotive market: BYD. She traces the evolution of its “underdog” image, examines how its design and technology captured global media attention, and analyses the geopolitical and trade forces shaping its reputation.
This case study offers a comprehensive, insight-driven perspective on how BYD’s story reflects the transformation of the automotive landscape, and what it means for global communications strategies in the years ahead.
Emerging trends in how Chinese automakers are framed - from innovation and expansion to quality concerns.
Consumer awareness and perceptions of Chinese car brands across global markets.
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