Welcome to the “Driving Change” series by CARMA, where we explore the transformative rise of Chinese automotive brands in global markets.
This three-part series provides data-driven insights into how these brands are perceived by consumers and represented in media, unveiling a new phase in the industry.
Take a closer look at BYD’s rise from emerging challenger to global automotive leader. This case study examines the media narratives, reputation drivers and communications strategies behind the brand’s growth, while exploring how technology, storytelling, geopolitics and trade have shaped its global positioning and growing influence on the automotive landscape.
Discover how global media is shaping perceptions of Chinese automotive brands. This report analyses online coverage to uncover sentiment, key narratives, industry trends and the attributes influencing reputation.
Explore how media confidence and scepticism towards emerging Chinese players compare with established automotive brands as the industry continues to transform.
Explore how consumers across global markets perceive Chinese automotive brands. This report examines awareness, trust, purchase consideration and the qualities drivers value most when choosing a car.
Discover how familiarity shapes attitudes towards Chinese brands and where they are gaining ground against established manufacturers worldwide.
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