Driving Change is CARMA’s ongoing automotive research series, exploring the trends, technologies and conversations reshaping the industry around the world.
Combining analysis of online and social media with public opinion research, each edition looks at a different automotive topic to understand what people are saying, how perceptions are changing, and what those shifts mean for automotive brands, communicators and the wider industry.
Explore how autonomous driving is moving from promise to public proof. Drawing on more than 30,000 media and social items, this report examines the narratives, trust drivers and market differences shaping public confidence. It also shows how governance, investment and infrastructure will set the industry’s path to scale, and what communicators must prove next.
Take a closer look at BYD’s rise from emerging challenger to global automotive leader. This case study examines the media narratives, reputation drivers and communications strategies behind the brand’s growth, while exploring how technology, storytelling, geopolitics and trade have shaped its global positioning and growing influence on the automotive landscape.
Discover how global media is shaping perceptions of Chinese automotive brands. This report analyses online coverage to uncover sentiment, key narratives, industry trends and the attributes influencing reputation.
Explore how media confidence and scepticism towards emerging Chinese players compare with established automotive brands as the industry continues to transform.
Explore how consumers across global markets perceive Chinese automotive brands. This report examines awareness, trust, purchase consideration and the qualities drivers value most when choosing a car.
Discover how familiarity shapes attitudes towards Chinese brands and where they are gaining ground against established manufacturers worldwide.
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