On-demand webinar

On-demand webinar: 25 Years on PR Measurement Matters More Than Ever

CARMA Co-Managing Partner and AMEC Chair, Richard Bagnall, opens AMEC Measurement Month 2020

56 minutes

Every year in November, the world’s PR and communications industry turns its close attention to the importance of measurement and evaluation. AMEC, the global trade association that represents best practice in PR measurement, co-ordinates and runs a series of educational events that show case meaningful measurement, data, analytics and insights right across the month.
In this opening session to mark AMEC’s 2020 Measurement Month festival of communications evaluation best-practice, Richard Bagnall, AMEC’s Chair and CARMA’s co-managing partner reflects on how PR measurement has evolved over the last 25 years and looks forward to see its new opportunities and threats.

About the speaker

Richard Bagnall is the Co-Managing Partner for CARMA International, a global provider of communications evaluation tools, technology and consulting services. He has been a board director of AMEC for over 10 years and currently serves as its chair. He has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organization for 25 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Prior to his career in PR measurement and insights, Richard worked in public relations both in house and in agencies.


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