Tag: قياس العلاقات العامة

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.


Competitor benchmarking – what is it and why do it?

Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until …

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Hybrid Events – an enhancement, not a replacement

When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there …

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3 Key Takeaways from the PRovoke APAC Summit 2021

The annual PRovoke APAC Summit returned this year in a hybrid format, with the theme of ‘Reset’, discussing the fundamental changes happening across society, business …

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5 things for PR pros

5 things for PR pros to know about AI in media intelligence

It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied …

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Communications and Public Policy in a Post-Truth World

The explosion of fake news around COVID-19 vaccines has proven that disinformation and misinformation exists not just in dark corners of the internet and social …

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How to Use Media Data to Inform Your Communications Strategy

Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020.

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