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Marketing Analyst

If you have a passion for data and storytelling, we want to meet you. We are looking for an exceptional writer with strong analytical abilities to join our team.

Reporting to our Head of Marketing in Asia, you will play a pivotal role in creating insights-led content and analysing campaign effectiveness as part of our marketing strategy.

Responsibilities

  • Analyse and interpret mainstream, social media, and research data sets to provide meaningful insights.
  • Develop engaging written and visual content that aligns with marketing objectives, key stakeholders, and brand messaging.
  • Design visually compelling charts and reports via PowerPoint, Tableau or other tools.
  • Measure and evaluate market trends, customer behaviour, and campaign performance to optimise effectiveness and guide overall marketing strategy.
  • Manage media stakeholders to proactively and reactively share commentary and analysis on current affairs.
  • Support with executing a multi-channel strategy for our blog, social media, thought leadership, e-books, presentations, infographics, newsletters.
  • Collaborate with our global marketing team on international projects.

Qualifications

  • Bachelor’s degree in Communications, Journalism, Business, International Relations, Public Policy or similar.
  • Prior experience in editorial journalism, PR and communications, or data analysis and market research.
  • Experience in producing engaging communications and content for a range of channels, platforms, and audiences.
  • Passion for news, current affairs, and social media trends.
  • Capable of data analysis and data visualization in Excel and/or other platforms.
  • Flair for corporate writing with meticulous attention to detail.
  • Adept at project management, problem-solving and time management.
  • Interest in current affairs, business news, and social media trends.
  • Fluency in reading and writing in Chinese or Japanese (advantageous but not crucial).

Contact

Kindly send your CV to Oliver.Chung@carma.com.