Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this ...
Media monitoring serves many functions, from providing basic information about how issues of interest to your company or client are being covered, to how carefully ...
Corporate boycotts are now a fact of life for many companies. In a highly charged and politically divided environment, taking a perceived stand on an ...
Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade, ...
Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...
PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...
Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients. ...
