Étiquette : Events

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Questions to ask a Media Monitoring Service – Part 2

Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications ...
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Questions to ask a Media Monitoring Service – Part 1

How you use monitoring – understanding platform features that provide service When looking for a media monitoring platform, features are frequently top of mind. To ...
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The Rise of Micro-Messaging: Tailoring PR Campaigns for Short Attention Spans

Everyone is busy! Most of us are juggling a lot, and that means our attention can be very fractured. Demanding jobs, balancing work and home ...
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Designing Inclusive PR Campaigns: Using Data to Ensure Representation and Diversity

Building a PR campaign that truly appeals to all of a brand’s potential audiences takes time and effort. That’s because plan development is a process ...
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The Importance of Ethical Data Collection and Usage in Media Intelligence

The field of Public Relations and Communications typically does not require any formal training or certification. There is no need to complete continuing education courses, ...
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Building Strategic Partnerships: Collaborating for PR Success

The objective of most PR and communications work is to convey messages, frequently to multiple audiences. Whether it is internal communications within an organization, or ...
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Understanding the Power of Strategic Silence in Communications

Although it’s an oversimplification of the job of public relations to say that it’s just about getting media coverage, that is a core function of ...
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Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage

Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this ...
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The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

Media monitoring serves many functions, from providing basic information about how issues of interest to your company or client are being covered, to how carefully ...
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