Étiquette : Media Monitoring & Analysis

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Measurement Month: Reputational Pillars

It is November, and another Measurement Month is here. Taking one month out of the year to step back and examine what measurement of PR ...
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Evolution of Media Monitoring and Innovations in PR Measurement

When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which ...
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Questions to ask a Media Monitoring Service – Part 3

When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up ...
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Questions to ask a Media Monitoring Service – Part 2

Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications ...
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Questions to ask a Media Monitoring Service – Part 1

How you use monitoring – understanding platform features that provide service When looking for a media monitoring platform, features are frequently top of mind. To ...
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The Rise of Micro-Messaging: Tailoring PR Campaigns for Short Attention Spans

Everyone is busy! Most of us are juggling a lot, and that means our attention can be very fractured. Demanding jobs, balancing work and home ...
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Designing Inclusive PR Campaigns: Using Data to Ensure Representation and Diversity

Building a PR campaign that truly appeals to all of a brand’s potential audiences takes time and effort. That’s because plan development is a process ...
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The Importance of Ethical Data Collection and Usage in Media Intelligence

The field of Public Relations and Communications typically does not require any formal training or certification. There is no need to complete continuing education courses, ...
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Building Strategic Partnerships: Collaborating for PR Success

The objective of most PR and communications work is to convey messages, frequently to multiple audiences. Whether it is internal communications within an organization, or ...
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