Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
If you read our previous blogs about making the investment arguments for PR measurement, you’ll have seen that we dealt with concerns about measurement exposing failure
Last week we tackled the first three myths and misconceptions most commonly associated with PR measurement and analysis programs. These included how to overcome measurement
For those of us involved in PR measurement its value is a given. But gaining wider organisational buy-in and getting the resources to measure properly
The PR industry is the home of many well-established, well-known practitioners with rich strategic experience. Speak to any PR pro, and they’ll be able to
The PR industry has long been discussing how and why we need to demonstrate the value of PR. It’s an approach starting to gain traction
As the PRCA’s exclusive Monitoring & Analysis partner, we joined the excitement for the UK PR industry’s first major in-person event since the start of
For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly
It seems like there’s a framework for everything these days, and PR measurement is certainly no stranger to a framework. But despite this (or, perhaps,
It’s no secret that evidencing PR outcomes to drive business objectives is vital. In an increasingly uncertain economic climate, comms professionals from all industries are
At a Clubhouse event held with the PRCA yesterday, BBC News and PR and comms professionals discussed the new approaches needed to succeed in a
You already know about the importance of SMART objectives for your PR programs: Specific, Measurable, Attainable, Relevant, and Timely (we’ll discuss each of them below).
If you’re new to PR measurement and evaluation, or just need a refresher, here’s a handy guide to the ABCs of media intelligence, including a
Last week we spoke to Richard Bagnall, CEO of CARMA and Francis Ingham, Director General of the PRCA, about a pervasive skills gap within the
As with so many industries, PR has a skills problem. Industry leaders tell us time and again that this fast-paced sector attracts great talent at
For most PR leaders, December and January presents an opportunity to look back and to plan ahead. End of year evaluation meetings or planning sessions
