
CARMA ventures into Japan with new Tokyo office
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA.
تجمع كارما بين الابتكار التكنولوجي وجمع البيانات الشامل مع رؤى معمقة لتقديم حلول مخصصة لرصد وتحليل الوسائط. سواء كنت تبحث عن منصة برمجية آلية سهلة الاستخدام أو حلول بحثية بقيادة خبراء، فإن كارما تُلبي احتياجاتك.
ركّز على ما يفيد أعمالك
ترصد CARMA الوسائل الإعلامية العالمية على مدار الساعة طوال أيام الأسبوع خلال العام بأكمله للحصول على المحتوى المناسب للأشخاص المناسبين في الوقت المناسب. مستندين إلى تقنية يمكنك الوثوق بها، يعمل خبراؤنا في مجال معلومات الإعلام على تتبع المحتوى المهم في الصحف ووسائل التواصل الاجتماعي والإعلام المرئي والمسموع ومواقع الإنترنت. تساعدك CARMA على مراقبة المنافسين وتحديد القنوات الرئيسية وفهم جمهورك وإدارة الأزمات والتأثير على أصحاب المصلحة وتمييز الأخبار من الشائعات.
قياس ما هو هادف
أينما كنت في رحلة القياس والتقييم الخاصة بك، تمتلك CARMA الأدوات والتكنولوجيا والأفكار التي تساعدك على إثبات فعالية علاقاتك العامة وتحسينها. نستعين بخبرتنا الممتدة لـ 30 عامًا وأفضل الاستشاريين حول العالم لدعمك في تحويل النظرية إلى واقع، وإشراكك أنت والمؤسسة بأكملها في التحليلات الإعلامية ورؤى القياس ذات الصلة والقابلة للتنفيذ.
إظهار قيمة العلاقات العامة
تعمل CARMA معك للاستفادة من مزايا عمليات التواصل وتمثيل التأثير التجاري للعلاقات العامة والتسويق على نحو أفضل. من خلال إشراك أصحاب المصلحة وتصميم أُطر التقييم الفعَّالة، نبني معًا ثقافة القياس. نحن نثري إستراتيجيتك ونعدّها، ونطوّر أساليبك، وندعمك في نشر المقاييس الصحيحة للأشخاص المناسبين. يقدم مستشارو CARMA الصورة الكاملة من خلال جمع البيانات لتمثيل المشهد الإعلامي الكامل لنموذج PESO، وربط مخرجات العلاقات العامة بالنتائج التنظيمية على نحوٍ فعّال.
"Since we first approached CARMA, they listened to our team and business priorities, and worked with us to deliver a platform that truly works for us. Our Account Management team are attentive and always on hand for any queries or ad-hoc monitoring and reporting requests.
We had been with our previous provider for a number of years, and CARMA took the time to support us as we migrated to our platform, ensuring a seamless transition. All our team members were onboarded and equipped to use the system as soon as we went live without any hiccoughs.
We have worked extremely closely with the team at CARMA to make sure our monitoring needs are being captured and used effectively. The analysis undertaken has been an evolving process and allows us to report to the business the value of our work as well as enabling us to learn, repeat and/or adjust as required to deliver the best results."
“Thanks to CARMA and their strategic guidance, we have elevated the way we measure our communication efforts in Singapore and the region. Their team is made up of strong consultants that understand our business and are genuinely interested in ensuring we can highlight the impact of our work to key business stakeholders.”
“As a leading consulting firm, staying abreast of current news, industry developments is key and also capturing the content we disseminate. CARMA has enabled us to deliver comprehensive media monitoring reports to our stakeholders and keep track of our coverage. CARMA's media monitoring team ensures that we receive daily updates, capturing the breadth and depth of media coverage.
We must commend CARMA's responsive and accommodating team. They willingly address our unique requirements, providing prompt assistance and guidance whenever needed. Their dedication to customer service has fostered a strong and trusted partnership between our organizations.”
“Partnering with CARMA has allowed us to build and embed a robust, strategic measurement programme. CARMA’s expertise creates trust in the programme and helped us bring along key stakeholders including the SMT, CEO and external partners, and get buy-in across the team. We are now better able to show how our work is delivering organisational goals, demonstrating that publicity is as a crucial part of the puzzle in attracting overseas visitors to the island of Ireland, and shift focus away from vanity metrics. The insights from CARMA inform investment and planning decisions. The team is spending more time crafting creative content, building strong relationships with target media and KOLs, and feels confident that their work is better recognised and appreciated.”
"Sotheby’s has been working with CARMA for a number of years in order to capture our media presence in the UAE and Saudi Arabia – two key growing markets. The format of the daily newsletters are very clear and the portal is really easy to navigate. The team are also always on hand to provide speedy assistance whenever we require anything additional."
"In its capacity as a structuring player in the hydrocarbons market in Morocco, Vivo Energy Maroc has developed a public relations strategy adapted to its brand image and its news. CARMA has helped us by identifying our needs and by offering a solution for monitoring and measuring our performance in the fields of traditional press as well as social and digital networks. We were particularly impressed with the organization and responsiveness of the agency as well as their ability to understand our unique institutional perspective. Communication and regular updates have been essential and we appreciate their commitment to strengthen our presence in the Moroccan media landscape."
"Throughout our collaboration, it was very comforting for us to have you by our side and to know that we can count on a very professional and a very dedicated teams to meet all our needs in terms of media clipsheets and analysis. I particularly appreciated the responsiveness of the collaborators I had and who always responded to our requests, even the most urgent, especially the most urgent, quickly and efficiently."
"تقدم شركة "كارما" خدمة موثوقة ورفيعة المستوى، إذ تستخدم الذكاء الرقمي للارتقاء بعمليّاتها آليًّا ولتحفيز رصد المحتوى ونتائجه ومشاركته مع عملائها. لقد مرّت فترة طويلة على شراكتنا مع كارما، ونأمل أن نواصل مسيرة العمل معًا لتواكبنا الشركة خلال مرحلة التوسع الدولي لـ"بيتا-أي" في المستقبل"
"نحن في شركة جاكوار لاند روفر نستعين بـ "كارما"، وهي إحدى شركات الاستخبارات الإعلاميّة الرائدة والأكثر موثوقيّة في هذا المجال، منذ أكثر من عشر سنوات لتزويدنا بالمحتوى المناسب والتحاليل المتكاملة حول أدائنا. ولا تساعدنا "كارما" في توفير رؤى تفصيلية وإرشادية وتحسين فهمنا لمشهد إعلامي معقد ومتطور وحسب، بل تعتبر شريكًا رائعًا يواكب مسارنا ورحلة تطوّرنا".
"عملت CARMA لمدة أربع سنوات مع وزارة التربية والتعليم كشريك رصد إعلامي موثوق ومواكب لأهم أخبار الترند المتعلقة بالوزارة. تقدّم CARMA للوزارة أدوات وبوابة تقييم سهلة الاستخدام إضافة إلى تقارير منظّمة ومفصّلة تساعد في تحليل وتقييم أداء الوزارة. إن نهج CARMA المتميز في مد يد العون لشركائها هو ما ساعد في استمرار نمو العلاقات بيننا على مرّ السنين. "
"Throughout our seventeen-year partnership with CARMA, the company has been providing us with quality print and online news and social media monitoring services. The twice-daily newsletters, the tailored website and its many search options are a great way of keeping us on top of environmentally related news."
"In this fast-paced industry, a strong monitoring tool is vital. I’ve been using CARMA for two years and can’t imagine being able to excel in my role without it."
"Yara and the team’s year-round support, agility and responsiveness has been integral to our operations in navigating and gauging our external relations and public sentiment as we continue to build the brand and its relationship with its stakeholders. This was especially crucial during the crisis monitoring period. Their proactive approach, timely alerts, and strategic guidance were instrumental in helping us navigate and manage the situation effectively."
""CARMA is an efficient, easy-to-use press monitoring tool that allows you to analyze and organize all the data collected. Relevant advice, personalized follow-up and responsiveness, thanks to a dynamic, professional team that listens to the customer. We are very satisfied with our collaboration for several years and recommend their services."
"It’s great when you work with experts, particularly when they’re as professional as the team at CARMA. They’re superbly consultative, listening carefully to what we and our clients are trying to achieve, and offering thoughts not only on how that can be delivered, but improved. They’re also incredibly responsive to our (many) requests, and always good-humoured and positive. That makes a huge difference."
"It’s great when you work with experts, particularly when they’re as professional as the team at CARMA. They’re superbly consultative, listening carefully to what we and our clients are trying to achieve, and offering thoughts not only on how that can be delivered, but improved. They’re also incredibly responsive to our (many) requests, and always good-humoured and positive. That makes a huge difference."
"Data collection and navigation can often be challenging, yet it's vital for delivering informed recommendations to our clients. CARMA has simplified this process with its user-friendly platform, which we found easy to navigate, thanks to Josephine Bou Saab, who had arranged a demo to take us through all the features. Josephine's timely responses and assistance were invaluable: our feedback was consistently addressed, ensuring we could deliver excellent reports to our clients. Thank you, CARMA!"
500 خبير | 23 مكتبًا | 100 لغة
تُقدّم كارما سياقًا محليًا على نطاق دولي لدعم المبادرات متعددة الأسواق، مع تقديم رؤى ودعم إقليميين حقيقيين. بالتعاون مع خبراء متخصصين في السوق، نعمل مع المؤسسات الصغيرة والكبيرة لتوفير خدمات رصد الإعلام، وقياس أداء العلاقات العامة، وتقييم التواصل في جميع البلدان تقريبًا وبجميع اللغات.
اكتشف المزيد حول أدلة أفضل الممارسات الخاصة بـCARMA وأخبار القطاع ومعلومات الإعلام
Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA.
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Middle East Power Book is the definitive guide to the brightest and most influential PR professionals in the Middle East.
تحدث مع أحد خبرائنا حول كيفية مساهمة حلول برامج وأبحاث CARMA في تعزيز برنامج الاتصالات الخاص بك