One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with ...
For many firms, the primary use of media monitoring is to track their own company mentions and coverage. Public relations and communications work depends on ...
In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nik Pearson, Head of Corporate Communications (Automobile & Sustainability) ...
Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall ...
When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake ...
Part of being an effective PR practitioner is rooted in having a deep understanding of communications—after all, almost everything about PR—building awareness, trust, influence, credibility, ...
