In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nik Pearson, Head of Corporate Communications (Automobile & Sustainability) ...
Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall ...
When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake ...
Part of being an effective PR practitioner is rooted in having a deep understanding of communications—after all, almost everything about PR—building awareness, trust, influence, credibility, ...
The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to our analysis, ...
PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good ...
