“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nik Pearson, Head of Corporate Communications (Automobile & Sustainability) ...
Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall ...
When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake ...
Part of being an effective PR practitioner is rooted in having a deep understanding of communications—after all, almost everything about PR—building awareness, trust, influence, credibility, ...
The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to our analysis, ...
PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good ...
As PR practitioners, a lot of us have dreamt of working with prestigious institutions and representing high-profile organisations in the public eye. We imagine glamourous ...
