Tag: Commentary

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.


How to Build a Measurement Framework for PR

Hot off the back of our exceptional kickoff to CARMA’s Measurement Month, last week’s ‘Embedding a Culture of Measurement’, we delve deeper and ask ‘How …

Read article

Embedding a Culture of PR Measurement

“What cannot be measured cannot be improved.” – a phrase that had us all nodding in agreement from the very start of yesterday’s ‘Embedding a …

Read article

Competitor benchmarking – what is it and why do it?

Keeping tabs on competitors is one of those jobs you know is important but gets pushed to the bottom of the to do list, until …

Read article

Hybrid Events – an enhancement, not a replacement

When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there …

Read article

3 Key Takeaways from the PRovoke APAC Summit 2021

The annual PRovoke APAC Summit returned this year in a hybrid format, with the theme of ‘Reset’, discussing the fundamental changes happening across society, business …

Read article
5 things for PR pros

5 things for PR pros to know about AI in media intelligence

It wasn’t that long ago when the use of artificial intelligence (AI) was considered novel, but we’re in a time where it is being applied …

Read article