Tag: Commentary

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Cannes Festival - TMS CARMA

Advertising firms dominate in the PR category at Cannes. Here’s why.

The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to our analysis, ...
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Tips to keep your monitoring effective on a tight budget

PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good ...
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Do you have what it takes to represent high-profile organisations?

As PR practitioners, a lot of us have dreamt of working with prestigious institutions and representing high-profile organisations in the public eye. We imagine glamourous ...
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Rewriting the Rules of PR Measurement

CARMA joined forces with the Institute of Public Relations Singapore (IPRS) to organise a panel session focused on PR measurement. The panel included perspectives from ...
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Media Monitoring in an era of AI deepfakes and fake news

The speed and extent to which artificial intelligence (AI) is edging into our daily lives is remarkable. In just a few years, we’ve gone from ...
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Crisis Communications Tips For Public Relations

Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the ...
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How does a constantly shifting media landscape impact earned media objectives?

The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do ...
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In an AI Dominated World

In an AI dominated world, more effort is required, not less

“It doesn’t matter how much we summarize, at some point, effort is required. More summaries won’t automatically lead to more understanding.” Wise words as ever ...
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What matters in PR? With Alex Malouf, Ceer

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Alex Malouf, Executive Director, Corporate Communications and Public Relations, ...
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