As PR practitioners, a lot of us have dreamt of working with prestigious institutions and representing high-profile organisations in the public eye. We imagine glamourous ...
CARMA joined forces with the Institute of Public Relations Singapore (IPRS) to organise a panel session focused on PR measurement. The panel included perspectives from ...
Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the ...
The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do ...
“It doesn’t matter how much we summarize, at some point, effort is required. More summaries won’t automatically lead to more understanding.” Wise words as ever ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Alex Malouf, Executive Director, Corporate Communications and Public Relations, ...
Perhaps you’re skeptical of the hype around artificial intelligence, but you keep hearing people talk about ChatGPT and related services so you figure you need ...
SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to ...
