Étiquette : PR

November marks AMEC’s annual Measurement Month and presents agencies with an opportunity to reevaluate and reinvigorate their reporting and evaluation activities – both for themselves

The business development process can be frustrating for many agency leaders. Most didn’t get into the business to have a focus on selling, but rather

Using media monitoring to track your company’s mentions is just scratching the surface of how tools can be used to augment your PR efforts. Your

One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with

For many firms, the primary use of media monitoring is to track their own company mentions and coverage. Public relations and communications work depends on

In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Nik Pearson, Head of Corporate Communications (Automobile & Sustainability)

Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall

When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake