PR and communications professionals are by now accustomed to reporting on the results they secure. But not all reports are created equal. Getting stuck in ...
Public relations professionals hear often that press releases are a waste of time, annoying, and clog the inboxes of journalists. An article on Axios quoted ...
Influencer programmes now play a routine role in PR campaigns. From products to events and even promoting ideas, the process of tapping into the audience ...
One of the more time-consuming challenges for communications practitioners to tackle is measuring PR effectiveness across varying channels. Integrating online and offline data is both ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Lavanya Wadgaonkar, Chief Communications Officer at Nissan Motor Corporation. ...
The PR industry has a fairly long history of dependence on vanity metrics—in part, because they are simple to calculate and easy to understand. Even ...
