SINGAPORE, JUNE 28 2019 – PRCA Southeast Asia has appointed Media Track Founder and CARMA ASIA Managing Partner, Steffen Egelund as a member of their PR and Communications Board.
Drawn from across the region, the 16 member board aims to “Provide a formal mechanism to consult the industry’s most senior practitioners on the issues faced by PR and communications; to act as a think-tank for the industry, to inform the PRCA’s strategic priorities, and to produce helpful commentary, advice and best-practice guidance for PR and communications professionals.” The board will be Chaired by Lee Nugent, Regional Director of Archetype.
Francis Ingham, Director General of PRCA, said: “We are delighted to launch the PRCA Southeast Asia PR and Communications Board. Composed of senior practitioners whose responsibilities cover the entire region, its expertise and insight is unparalleled.”
Speaking on his appointment, Steffen Egelund said, “Having worked in the PR and communication industry all my life, I’m looking forward to contribute to industry best practice in the SEA region. Everybody knows that PR and good communication is vital to the reputation of their organisation. One of the things I’ll focus on is how to really prove the value of PR and comms for our clients and their stakeholders. This is an area that has too long been overlooked by the industry.”