Paul has 25 years’ experience in communications measurement. He has had a number of key industry roles at some of the world’s best-known media intelligence businesses, including co-owner and director of Metrica, Head of Analysis Operations at Gorkana, Head of Insight for Cision EMIA and most recently Chief Operations Officer for CARMA Europe and North America. Paul is an active member of AMEC and has played a leading role in industry initiatives such as the AMEC Integrated Evaluation Framework and Measurement Maturity Mapper (M3). He advises on measurement best practice, via webinars, guest lectures at universities and industry events. Paul has provided expert consultancy to some of the world’s largest and most recognised brands and has helped his clients to win more than 30 industry awards.