Discover the biggest trends that shaped fragrance in 2024 with CARMA’s latest media and e-commerce analysis. Uncover key insights from 500 brands, 12 UK retailers, and exclusive media and e-commerce data.
This in-depth presentation uncovers how fragrance brands were seen in the media and on third party retailer sites. From the most mentioned brands, products, and categories in 2024 with a focus on the key Q4 period, to pricing dynamics and ambassador impact, we explore the key forces that drove the industry.
Inside the presentation:
- Analysis of print, online, and social media trends across 500+ fragrance brands.
- Insights from 12 leading UK retailers, covering pricing, stock levels, and share of search.
- Key themes that shaped the conversation included TikTok-fuelled product buzz, ambassador influence, and pricing strategies.
Discover how top fragrance brands are standing out and what’s driving success in 2024.